Who We Are

Lucid Inc. is a story-telling creative studio.

What We Make

We tell stories through films, photography, writing and design. These stories exist online, in apps, on the big and small screen, and every so often as ink printed on paper.

What We Beleive

It is the entertaining and meaningful stories that last and it is those that get passed on to the next generations.

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What Makes Us Unique

Lucid is a company of diverse disciplines led by creative strategy, writing, film direction and photography.

Each project requires a different approach so we make sure we have all the right people (and no one else) sitting around one table to develop a strategy, solve a creative brief and make the best work possible. It is the culmination of different disciplines working closely together and the nimble nature of Lucid that allows us to conceive and produce memorable stories efficiently and on strategy.

Some Nice Things

We aren’t naturally bragging types but in the 6 years since Lucid was founded, we’ve totted up some quite special accolades and awards, and helped bring about some great change for our clients.

With Nokia, we developed an Effie award-winning campaign ‘My Life Is In There’ that led to the worldwide advertising campaign ‘Everyone’. With BlackBerry, we developed a global TV and online advertising campaign that helped change the perception of the company as a brand that is now for both creative business and youth. (Advertising Age said our work ‘is proof that advertising works’.)

Our films have been shown at film festivals all over the world picking up nominations and awards including a BAFTA nomination and a Royal Television Society Award. And some of our photography have earned a temporary place in the National Portrait Gallery in London.

Client List

  • Apple
  • BlackBerry
  • Dentsu
  • Gates Foundation
  • Grey
  • Knorr
  • Nestea
  • Nike
  • Nokia
  • Wieden + Kennedy

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Happenings At Lucid

Goings On

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Meet Me Here

We make communication strategies and ideas for our clients and create compelling, true stories to help express these concepts in a genuine way...

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...We work this process from start to finish (developing creative strategy through production), this way concepts stay tight and the messages we create have the interest and depth required to connect audiences with products and brands
these days.

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We're only interested in creating work with
observations and ideas that connect
to audiences on an emotional level...

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We are inspired by the people we meet, the stories we find, and making documentaries and story-based advertising that is engaging.

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> See Some

Projects

BLACKBERRY - APPWORLD

Urbanspoon

As part of a campaign to launch BlackBerry Super Apps we cast Jen and Emily, two friends in NYC who run a food blog. As big fans of their BlackBerries and Urban Spoon, they are a perfect fit to explain the new Super App version availab...

BLACKBERRY - MESSENGER

Online Stings

A series of online :15 spots to support the longer-form television and online campaigns.

BLACKBERRY - BOLD & STYLE

Sneakers Connoisseur

To launch their Style handset we looked for BlackBerry users who themselves have style. Jesse helps to run Alife, one of the best sneaker shops, period. He also collects them for himself, like a madman.

Broadcast televisio...

BLACKBERRY - TORCH

Courier

As part of the campaign to launch the Torch we found ourselves a courier in the hilliest city in America. Fergus uses the BlackBerry Torch to help navigate the city and keep up with his deliveries.

Broadcast television and...

BLACKBERRY - TORCH

Rocketman

To introduce the BlackBerry Torch, RIM's most advanced handset to-date, we found an honest-to-goodness rocket scientist. Neil and his team at Armadillo Aerospace use the BlackBerry Torch in their quest to get in to space.

...

NOKIA - OVI

Journey

We travelled from the center of London to the seaside at Bognor Regis capturing the everyday glimpses of a car journey. Filmed out of the back of a convertible to give the feeling of an authentic road trip.

An online film...

documentary

Grandma's House

Dorothy Bradbury's home reflects a pride in ownership you don't see as much of these...

BLACKBERRY - MESSENGER

Barber

'BBM' was the first stretch of work for our BlackBerry campaign featuring real BlackBerry users. This work was designed to raise awareness of the messenging service BlackBerry Messenger. While filming in Canter's diner in Los Angeles...

DENTSU - FUTURE MAGIC

WELCOME

To coincide with opening their office in London, Dentsu asked us to help capture the energy, spirit and “Japanese-ness” of the agency’s headquarters and heartbeat in Tokyo.

NOKIA - OVI

Handlebars

This spot was filmed at the Windsor Castle Pub, during a party for the International Handlebar Moustache Club. (The pub owner is also a member.) The joviality and friendship you see is the real thing...

BLACKBERRY - BOLD & STYLE

Horseman

Jonathan travels the world teaching people how to train their horses with love and respect.

A BlackBerry user as well, we cast him to help explain the features of the new BlackBerry Bold...

documentary

TAKINGS CUTTINGS

Dorothy Bradberry doesn't waste anything. Not a second nor any object - everything is...

documentary

Bavarianism

Each year we make a film to send out to friends and the people we work with at Christ...

documentary

Missing

What would you do if a loved one went missing? What lengths would you go to find them...

NOKIA - LIGHTS

Lights

We thought light was the perfect symbol for this holiday greeting film we created and produced for Nokia. It was sent by email to everyone on their long Christmas card list.

BLACKBERRY - MESSENGER

Flirt

A worldwide television and online campaign featuring BlackBerry owners - no actors and no scripts - using their own stories to explain why they love BlackBerry technologies. 'Flirt' Features BlackBerry Messenger, a BlackBerry to BlackB...

documentary

Plane Days Trailer

Old friends. Young friends. Lovers and loners. They all wait, hoping to see something...

NOKIA - EVERYONE

EVERYONE

A campaign to define and illustrate Nokia's Very Human Technology. These print ads and brand book inspired the worldwide campaign Design Is for Everyone.

Lucid Music Blog

29 December 2011

Staff Affection

Behold, for it is the Lucid crew's playlist of our most listened to songs of 2011.

Come. Walk with us, as we take an aural excursion back through the MMXI orchard to sample the audio fru-ettes that nourished our ears & shaking behinds.

Enjoy and we'll see y'all in the 1, 2!

Contact

2915 First Avenue South
Seattle
WA 98134

p. 206.344.3144
f. 206.588.0306

General Enquiries

hello@lucidincorporated.com