To launch their Style handset we looked for BlackBerry users who themselves have style. Jesse helps to run Alife, one of the best sneaker shops, period. He also collects them for himself, like a madman.

Broadcast television and online campaign, North America

Jonathan travels the world teaching people how to train their horses with love and respect.

A BlackBerry user as well, we cast him to help explain the features of the new BlackBerry Bold.

Online campaign, North America