A worldwide television and online campaign featuring BlackBerry owners - no actors and no scripts - using their own stories to explain why they love BlackBerry technologies. 'Flirt' Features BlackBerry Messenger, a BlackBerry to BlackBerry message service with 'Delivered' and 'Read' message notifications and the ability to send images, videos, music and VoiceNotes. Not surprisingly, it is becoming widely used by the young and beautiful to flirt.

Broadcast television and online campaign, Worldwide

'BBM' was the first stretch of work for our BlackBerry campaign featuring real BlackBerry users. This work was designed to raise awareness of the messenging service BlackBerry Messenger. While filming in Canter's diner in Los Angeles we discovered the amazing Legend's Barbershop two doors down. Lots of BlackBerry users, Demitrius among them.

Broadcast television and online campaign, North America.

A series of online :15 spots to support the longer-form television and online campaigns.