To introduce the BlackBerry Torch, RIM's most advanced handset to-date, we found an honest-to-goodness rocket scientist. Neil and his team at Armadillo Aerospace use the BlackBerry Torch in their quest to get in to space.

Broadcast television and online campaign, North America

As part of the campaign to launch the Torch we found ourselves a courier in the hilliest city in America. Fergus uses the BlackBerry Torch to help navigate the city and keep up with his deliveries.

Broadcast television and online campaign, North America