Women hold flags during the national anthem in honor of Hispanic Heritage Month before an NFL game on Sept. 18. The NFL has launched its Por La Cultura campaign. Ron Jenkins/AP As companies mark Hispanic Heritage Month, recent high-profile mistakes are demonstrating what not to do, just as much as […]
Cindy Apt
Business Travel Will Return, But It Won’t Be the Same
The one narrative for the post-pandemic travel rebound that largely remains in dispute now some two and a half years later, fueling prognostications from all sides, is the recovery of business travel. Just as a flurry of new late summer forecasts for a full business recovery hit — again with […]
How To Quickly Fill Content Gaps In Your Strategy
According to Byron White, Founder and CEO of WriterAccess, their target market is centered around “content marketers looking to make the world a better place with quality content as the driver.” “That can be a Fortune 500 chief marketing officer,” White notes, “or a solopreneur who’s now a content strategist […]
Closing The Gap Between Marketing And AI Systems
Dr. Aleks Farseev is an entrepreneur, research professor, keynote speaker and the CEO of SoMin.ai, a long-tail ad optimization platform. getty As a professor of machine learning, I often get asked how I think artificial intelligence (AI) will change the world we’re living in. To answer this question, I usually […]
BTN’s 2022 Corporate Travel 100
Why are there only 99 companies on BTN’s Corporate Travel 100 this year? Due to the massive drop in corporate travel during the pandemic, BTN made the editorial decision to compile the 2021 and 2022 Corporate Travel 100 based on the same list of companies that made the list in […]
15 Effective Tips Marketers Can Use To Analyze A Company’s Content
Every piece of content a company publishes or shares online can be considered a marketing asset. However, to ensure that the content is actually helping a brand meet its marketing goals by creating an inbound path for consumers to follow into its sales and marketing funnel, it’s important that the […]
Corporate failures during Hispanic Heritage Month show what not do to : NPR
Women hold flags during the national anthem in honor of Hispanic Heritage Month before an NFL game on Sept. 18. The NFL has launched its Por La Cultura campaign. Ron Jenkins/AP hide caption toggle caption Ron Jenkins/AP Women hold flags during the national anthem in honor of Hispanic Heritage Month […]
Google Cracks Down on Employee Travel As It Looks to Cut Costs: Report
Google plans to limit employee travel only to “business critical” trips, according to The Information. The company, usually known for its perks, reportedly said that social functions and team offsites shouldn’t be approved. The move comes as Google and other tech companies cut spending to prepare for a potential economic […]
Peloton’s head of marketing latest executive to leave company
A Peloton exercise bike is seen after the ringing of the opening bell for the company’s IPO at the Nasdaq Market site in New York City, New York, U.S., September 26, 2019. Shannon Stapleton | Reuters Peloton’s head of marketing is leaving the company, just weeks after a broader executive […]
Google’s Crackdown On Employee Trips Is Another Blow To Business Travel Recovery
Business travel has not recovered as quickly as leisure travel. getty Google has told its senior managers to limit employee travel only to “business critical” trips, according to a leaked internal email seen by The Information. No more team off-sites or social functions, and no more in-person meetings when a […]
‘Business travel is back’ true to my pandemic prediction
Expedia CEO Peter Kern told CNBC on Monday business travelers have returned. During the dark times of the Covid pandemic in late 2020, he predicted they would make a comeback and that day has come. “You’re here in Seattle. And I’m traveling all the time. So, I think business travel […]
2022 Halloween Marketing Ideas to Scale Your Business
Halloween is an ideal opportunity for businesses to connect with customers in festive, special ways. There are lots of different ways to show your Halloween spirit with various marketing campaigns. The following Halloween promotions may spur unique ideas that you can use to market your business this fall. What Is […]