Opinions expressed by Entrepreneur contributors are their own. Technological advances will continue playing an undoubtedly essential role in digital advertising. So what will the next round of technological development bring us in the years to come? Going further into 2022 and looking forward to 2023, we can expect to see […]
Advertising
Global advertising to grow by 8.4% this year, ad agency GroupM predicts
/cloudfront-us-east-2.images.arcpublishing.com/reuters/KY6VYPJOKZORRPHTQD3AMH6Y7Q.jpg)
A woman carries a bunch of balloons through Times Square in New York, U.S., June 26, 2019. REUTERS/Brendan McDermid TPX IMAGES OF THE DAY Register now for FREE unlimited access to Reuters.com Register June 13 (Reuters) – The global advertising industry is expected to grow 8.4% this year, despite ongoing […]
Amazon Is Going After Google and Facebook With a Local Ad Business
Amazon is building a local ads business, according to job postings and company insiders. Advertising has helped offset Amazon’s sluggish sales and inflationary costs. The new arm could take aim at the advertisers that make up most of Google and Facebook’s ads business. Amazon is going after local advertising in […]
Gather Network wants to disrupt the ad-led business model of websites; here’s how
“Let’s face it, nobody likes ads,” Reggie Raghav Jerath, the CEO and founder of Gather Network, doesn’t try to be diplomatic. Afterall, this common irritation with ads online is also the crux of his business model. Gather is a platform that allows publishers to monetise without ads. How you may […]
Mother rebrands around purpose with ‘make our children proud’
Flipping the script So why now? The initial idea came a few years ago from Mother Founder Robert Saville, according to Mackay-Sinclair. “We were having a conversation about why we got into this and he talked about wanting to do something that would outlast any of us,” she said. “He […]
Facebook Is Developing ‘Basic Ads’ Product Amid Privacy Changes
Meta’s Facebook is early in developing a “basic ads” product as privacy changes limit its targeting abilities. The product wouldn’t rely on personal info from users, according to ad buyers briefed by Facebook. Brand advertisers want to appear around the type of high-quality content that Facebook has lacked, though. Meta […]
Apple’s Eddy Cue Is Shaking up Its Services Business
Apple vet Eddy Cue is reorganizing the management structure of its Services business, sources say. The company is pushing harder into areas including streaming and advertising. Cue is giving more responsibility to services VP Peter Stern and ads boss Todd Teresi. Apple’s Eddy Cue is discussing restructuring its $76 billion […]
How Sheryl Sandberg changed the digital advertising business
Data: Zenith, Google, Facebook; Chart: Jared Whalen/Axios Sheryl Sandberg grew Meta’s revenue from $272 million in 2008 to nearly $118 billion in 2021. That’s over 43,000% higher. Why it matters: Depending on who you ask, the corporate growth story she’s responsible for is one of the most impressive in history — […]
Advertising, Promotions, and Marketing | Wilson Sonsini
Business success is driven by the strength and vitality of a company’s marketplace identity. As companies vigorously compete for increments of market share, that commonly entails competition for customers through advertising and promotions. We can do more than relate. Our clients are the disruptors, market-makers, and even renegades in the […]
Potential Adtech Acquisitions That Could Grow Its Ad Business
Microsoft is trying to become the next big advertising company. The tech giant has lots of holes to fill in streaming TV, gaming, and business-to-business advertising. Insider identified five companies that Microsoft could buy to build its ad business. In 2021, Microsoft stepped up its investment in its advertising business […]
David Droga changed advertising. Now he wants to kill it.
It all started with a bang. Or, more accurately, a tag. Back in April 2006, a video was anonymously dropped on about 20 websites. It appeared to be a couple of graffiti artists hopping a fence onto Andrews Air Force Base to tag Air Force One, and it caught fire […]
Disney taps executives to bolster audience-based advertising
Targeted advertising may be the dominant digital approach, but it’s still a burgeoning aspect of the broadening TV ad market. But that’s changing, albeit slowly though not as slowly anymore. Case in point: The Walt Disney Company is bolstering its advertising division’s data-related ranks as audience-based advertising — loosely referred […]