By MICHAEL LIEDTKE, AP Technology Writer SAN FRANCISCO (AP) — A sharp drop in subscribers sent Netflix shares into freefall Wednesday, forcing the company to consider experimenting with ads and…
Category: Advertising
U.S. consumer agency sues TransUnion, ex-executive for deceptive marketing
WASHINGTON, April 12 (Reuters) – A U.S. consumer watchdog on Tuesday sued TransUnion (TRU.N) and one of its former executives, accusing the credit reporting agency of tricking consumers into making…
Adweek Creates Podcast Network Featuring 12 Series In Major Initiative
(Image courtesy of Adweek) Trade publication Adweek is dramatically expanding its investment in podcasting, creating an initial network of 12 ongoing series, including five new internally produced ones and four…
When TV Manufacturers Do Ads: State Of The CTV Advertising And OEM Union
TV original equipment manufacturers (OEMs) found a gold mine where the worlds of tech and content collide: connected TV advertising. As smart TV adoption tapered off, OEMs had to get…
Walmart outlines plan to grow its advertising business
Walmart Inc.’s U.S. advertising business will focus on innovation and automation as it aims to become a top platform for advertisers this year. Walmart Connect, formerly known as Walmart Media…