Amazon is building a local ads business, according to job postings and company insiders. Advertising has helped offset Amazon’s sluggish sales and inflationary costs. The new arm could take aim…
Category: Advertising
Gather Network wants to disrupt the ad-led business model of websites; here’s how
“Let’s face it, nobody likes ads,” Reggie Raghav Jerath, the CEO and founder of Gather Network, doesn’t try to be diplomatic. Afterall, this common irritation with ads online is also…
Mother rebrands around purpose with ‘make our children proud’
Flipping the script So why now? The initial idea came a few years ago from Mother Founder Robert Saville, according to Mackay-Sinclair. “We were having a conversation about why we…
Facebook Is Developing ‘Basic Ads’ Product Amid Privacy Changes
Meta’s Facebook is early in developing a “basic ads” product as privacy changes limit its targeting abilities. The product wouldn’t rely on personal info from users, according to ad buyers…
Apple’s Eddy Cue Is Shaking up Its Services Business
Apple vet Eddy Cue is reorganizing the management structure of its Services business, sources say. The company is pushing harder into areas including streaming and advertising. Cue is giving more…
How Sheryl Sandberg changed the digital advertising business
Data: Zenith, Google, Facebook; Chart: Jared Whalen/Axios Sheryl Sandberg grew Meta’s revenue from $272 million in 2008 to nearly $118 billion in 2021. That’s over 43,000% higher. Why it matters: Depending…