Where is Video Advertising Heading?

Cindy Apt

Opinions expressed by Entrepreneur contributors are their own. Technological advances will continue playing an undoubtedly essential role in digital advertising. So what will the next round of technological development bring us in the years to come? Going further into 2022 and looking forward to 2023, we can expect to see […]

Apple’s Eddy Cue Is Shaking up Its Services Business

Cindy Apt

Apple vet Eddy Cue is reorganizing the management structure of its Services business, sources say. The company is pushing harder into areas including streaming and advertising. Cue is giving more responsibility to services VP Peter Stern and ads boss Todd Teresi. Apple’s Eddy Cue is discussing restructuring its $76 billion […]

How Sheryl Sandberg changed the digital advertising business

Cindy Apt

Data: Zenith, Google, Facebook; Chart: Jared Whalen/Axios Sheryl Sandberg grew Meta’s revenue from $272 million in 2008 to nearly $118 billion in 2021. That’s over 43,000% higher. Why it matters: Depending on who you ask, the corporate growth story she’s responsible for is one of the most impressive in history — […]

Advertising, Promotions, and Marketing | Wilson Sonsini

Cindy Apt

Business success is driven by the strength and vitality of a company’s marketplace identity. As companies vigorously compete for increments of market share, that commonly entails competition for customers through advertising and promotions. We can do more than relate. Our clients are the disruptors, market-makers, and even renegades in the […]

Potential Adtech Acquisitions That Could Grow Its Ad Business

Cindy Apt

Microsoft is trying to become the next big advertising company. The tech giant has lots of holes to fill in streaming TV, gaming, and business-to-business advertising. Insider identified five companies that Microsoft could buy to build its ad business. In 2021, Microsoft stepped up its investment in its advertising business […]

Disney taps executives to bolster audience-based advertising

Cindy Apt

Targeted advertising may be the dominant digital approach, but it’s still a burgeoning aspect of the broadening TV ad market. But that’s changing, albeit slowly though not as slowly anymore. Case in point: The Walt Disney Company is bolstering its advertising division’s data-related ranks as audience-based advertising — loosely referred […]