Sustainability is one of the hot-button issues in the 21st century and one that’s increasingly generating discussion at the highest echelons of the advertising industry. True, the cause is noble,…
Category: Advertising
Burkhart Advertising of South Bend bought by LA company
SOUTH BEND — A third generation family business that focuses on outdoor advertising in northern Indiana has been acquired by a Louisiana-based firm that is in the same business. Lamar…
How Twitter Could Replace Advertising Revenue After Sale to Elon Musk
Elon Musk has said he wants to change Twitter’s approach to content moderation, which could scare off advertisers. Advertising makes up most of Twitter’s revenue, generating speculation on how it…
Twitter courts advertisers amid uncertain future under Musk
May 4 (Reuters) – Twitter Inc (TWTR.N) faced a skeptical audience as it showcased its advertising opportunities on Wednesday at an event in New York City, three ad agency executives…
Elon Musk Hates Ads. Twitter Needs Them. That May Be a Problem.
“I hate advertising,” Elon Musk tweeted in 2019. Since he started pursuing his $44 billion purchase of Twitter — and for years before that — the world’s richest man has…
Highlights from Spotify’s Q1 ‘22 earnings
This week, Spotify released our first quarter 2022 financial performance. As our CEO and Co-Founder Daniel Ek said, Spotify’s business exhibited strength and resiliency in Q1: The platform now has…