Walmart outlines plan to grow its advertising business

Cindy Apt

Walmart Inc.’s U.S. advertising business will focus on innovation and automation as it aims to become a top platform for advertisers this year. Walmart Connect, formerly known as Walmart Media Group, is the U.S. arm of Walmart’s global advertising business. Walmart brought the agency in-house in 2019. The company said […]

The Old-Timers Are Chasing Netflix

Cindy Apt

It’s a question that’s almost as old as Netflix: How long can we have the world’s favorite streaming video service with no commercials? For years, when Netflix executives have been asked if the company might someday run ads like conventional TV, their answer was some version of nope. However, people […]