Walmart Inc.’s U.S. advertising business will focus on innovation and automation as it aims to become a top platform for advertisers this year. Walmart Connect, formerly known as Walmart Media Group, is the U.S. arm of Walmart’s global advertising business. Walmart brought the agency in-house in 2019. The company said […]
Advertising
‘AI advertising to be $1.3 trillion dollar business by 2023’
GroupM has published a new study titled ‘The Next 10: Artificial Intelligence’. This study examines how the media landscape and consumer behaviour will shift over the coming decade, in large part due to AI-enabled advertising that likely already accounts for nearly half of all advertising revenue, or more than US$300 […]
Postclick Raises $20 Million Funding Round, Launches the Future of Digital Advertising Conversion
SAN FRANCISCO–(BUSINESS WIRE)–Postclick, the company behind the world’s first Advertising Conversion Cloud™, announced that it has raised $20 million in funding. The round was led by Bridge Bank’s Technology Banking Group. Postclick will use the funding to support the company’s evolution from an agency model to a full technology-led SaaS […]
The Old-Timers Are Chasing Netflix
It’s a question that’s almost as old as Netflix: How long can we have the world’s favorite streaming video service with no commercials? For years, when Netflix executives have been asked if the company might someday run ads like conventional TV, their answer was some version of nope. However, people […]
Burger King Named in False Advertising Lawsuit Over Whopper Size
A new class-action lawsuit is claiming Burger King’s advertising is misleading about portion sizes. Plaintiffs are seeking damages and an end to the ads. Fast food chains typically settle claims like these to avoid bad press. Loading Something is loading. A new lawsuit is claiming Burger King is misleading customers […]
Conny Braams warns Web3 can’t be tomorrow’s problem to solve
Speaking today at World Federation of Advertisers (WFA) Global Marketer Week 2022, Unilever Chief Digital & Commercial Officer and WFA Deputy President, Conny Braams, called for collective action to ensure people are put first in the next iteration of the web. Conny’s keynote, titled “The internet of people”, explored the […]
Western-owned Russian firm helps sites pushing false news profit from ads | Russia
A Russian tech giant mostly owned by western investors is helping websites pushing false claims about the war in Ukraine to make thousands of dollars every day through digital advertising. Yandex is considered Russia’s equivalent to Google, running both a search engine and an extensive digital advertising business. Its deputy […]
Utah Joins California, Colorado, and Virginia With Omnibus Privacy Law
Utah Governor Spencer Cox signed the Utah Consumer Privacy Act (Utah Law) into law on March 24, 2022, making it the fourth omnibus state privacy law enacted in the United States. California led with the California Consumer Privacy Act (CCPA), which was amended by the California Privacy Rights Act of […]
Advertising Acts as Another Vehicle of Protest to Ukraine War
As western social media sites tried to block misleading ads coming out of Russia this week, Rob Blackie was trying to sneak ads in. Mr. Blackie, a British digital strategist, wanted Russians to see impartial news about the invasion in Ukraine. His solution to avoid Russia’s censors: digital ads, which […]
Building Meaningful Shopping Experiences Between Suppliers & Our Customers
Now is an incredibly transformative time in retail. Customers’ needs and how they choose to shop are rapidly evolving, and the opportunities to serve them are infinite. All of us across Walmart are focused on meeting our customers wherever and however they want to shop. At Walmart Connect, the U.S. […]