‘Richmond Real’: City unveils new brand campaign

Cindy Apt

The “Richmond Real” campaign’s kickoff event was held on City Hall’s observation deck Wednesday afternoon. (Photos by Jonathan Spiers) Ten years after the regional “RVA” brand took off, the City of Richmond is introducing its own brand identity aimed at promoting tourism and economic development in the city specifically. Called […]

Understand the difference between branding and marketing

Cindy Apt

Any business owner or executive will tell you marketing is important, but many overlook the power of a strong brand. Because it is difficult to quantify and place an ROI on branding efforts, executives often focus solely on marketing activities with the hopes of driving short-term measurable returns. Chris Ciunci […]

Business people Northwest Arkansas

Cindy Apt

•  Dr. R. Clinton Horan, board-certified neurologist, recently joined the medical staff of Northwest Health, practicing at Northwest Neurology in Fayetteville at 1695 E. Rainforest Road, Suite 4. Horan earned his medical degree at Louisiana State University at New Orleans. He completed his internal medicine internship and neurology residency at […]

A COO becomes a star

Cindy Apt

Good morning and happy Sunday! Here’s your roundup of the week that was. How Sheryl Sandberg became a brand It’s unusual for chief operating officers to become not just the public face of the company they lead, but also A Personal Brand. But that’s exactly what Sheryl Sandberg did in […]

2022 Beer Branding Trends Part 3: Brand Architecture

Cindy Apt

This piece was provided by CODO Design, a food and beverage branding firm. Join 5,500+ other beer industry pros who receive the Beer Branding Trends newsletter each month covering trends, currents and actionable advice from the front lines of beer branding. What is Brand Architecture? A framework for scaling your brand […]