The “Richmond Real” campaign’s kickoff event was held on City Hall’s observation deck Wednesday afternoon. (Photos by Jonathan Spiers) Ten years after the regional “RVA” brand took off, the City of Richmond is introducing its own brand identity aimed at promoting tourism and economic development in the city specifically. Called […]
Branding
How designers can solve the nightmare of forever-changing brand guidelines
In 2022, dealing with brand guidelines remains a clunky, frustrating process for many. First, you have to read through the cumbersome, long-winded and increasingly outdated PDF that someone drew up several years ago. Next, you might have to scour your emails or the company intranet for random changes your boss […]
City Index Announces Rebrand, Real-time Performance Analytics Function for UK Traders
LONDON–(BUSINESS WIRE)–City Index, a leading provider of global trading platforms, today announced the launch of its new brand, as it continues to grow its position as one of the leading names in CFD trading and spread betting in the UK. To empower its clients with better access to news, data […]
McDonald’s replacement restaurants are unveiled in Russia
The American fast-food giant has been renamed “Vkusno & Tochka,” which translates to “Tasty and that’s it.” The company, which has Oleg Paroev serving as director general, plans to open 200 branches by the end of June and all branches by the end of the summer, according to a press […]
I Stayed at Margaritaville’s New Florida RV Park in a Cabin
And when I arrived, I wasn’t greeted with margaritas and a drunken crowd like the brand’s name might suggest. Brittany Chang/Insider Instead, I found a family-friendly oasis of pools, palm trees, and peace. Brittany Chang/Insider Before my trip, I didn’t know what to expect: I’d never been to an RV […]
Understand the difference between branding and marketing
Any business owner or executive will tell you marketing is important, but many overlook the power of a strong brand. Because it is difficult to quantify and place an ROI on branding efforts, executives often focus solely on marketing activities with the hopes of driving short-term measurable returns. Chris Ciunci […]
The Branding Secret Lyft, Southwest and Starbucks Use That Your Business Should Too
Opinions expressed by Entrepreneur contributors are their own. International research by Harvard Business Review has documented that brands that are considered more “human” benefit from greater customer involvement, increased innovation, loyalty and a unique reputation. It pays to be human! However, creating a human brand requires one to challenge one’s […]
Business people Northwest Arkansas
• Dr. R. Clinton Horan, board-certified neurologist, recently joined the medical staff of Northwest Health, practicing at Northwest Neurology in Fayetteville at 1695 E. Rainforest Road, Suite 4. Horan earned his medical degree at Louisiana State University at New Orleans. He completed his internal medicine internship and neurology residency at […]
A COO becomes a star
Good morning and happy Sunday! Here’s your roundup of the week that was. How Sheryl Sandberg became a brand It’s unusual for chief operating officers to become not just the public face of the company they lead, but also A Personal Brand. But that’s exactly what Sheryl Sandberg did in […]
2022 Beer Branding Trends Part 3: Brand Architecture
This piece was provided by CODO Design, a food and beverage branding firm. Join 5,500+ other beer industry pros who receive the Beer Branding Trends newsletter each month covering trends, currents and actionable advice from the front lines of beer branding. What is Brand Architecture? A framework for scaling your brand […]
Officials consider legacy program to help retain longstanding Evanston businesses
Evanston officials moved forward this week on a proposal that would recognize the special character of longstanding businesses by creating a program to ensure they can remain in the city. Members of the city’s Economic Development Committee strongly backed the city staff’s proposed Legacy Business Program at the committee’s Tuesday, […]
Russia is building a ‘fun and tasty’ McDonald’s replacement
Placeholder while article actions load Less than two weeks after McDonald’s struck a deal to sell hundreds of its Russian restaurants to a local buyer, a picture is starting to emerge of how the discarded burger joints will be run without American involvement. “The only way,” “fun and tasty,” “the […]