Marketing Challenges Facing Small Business Owners (plus how to solve them)

Brian Halligan, CEO & Co-Founder of HubSpot, once said, “It is not what you sell that matters as much as how you sell it.” On the surface, that’s telling you…

Kemly Named One of 100 Best & Brightest Undergraduate Business Majors Of 2022

Story Links RICHMOND, Va. – Women’s soccer’s Jaclyn Kemly is among the 100 seniors honored in Poets&Quants’ Best & Brightest Business Majors of 2022. Entering its…

The Expanding Role of the Chief Marketing Officer

PHOTO: Maridav According to a recent McKinsey report, as many as 30% to 40% of US consumers switched brands or retailers over a three-month period — driven largely in search…

Toronto teen cashes in on influencer marketing

Christian Di Bratto’s mom used to call him a “marketer’s dream” as a child. “He enjoyed being marketed to. Not that he was gullible, but more like he’d buy into…

Do Your Marketing Metrics Show You the Full Picture?

To provide a full view of marketing’s impact, the authors suggest creating a marketing road map that illustrates: the efficiency and effectiveness of marketing campaigns, the role of marketing programs…

Just Flow Events & Marketing Earns Best of Business (BOB) Awards for Fourth Consecutive Year

Just Flow Events & Marketing, a full-service strategic marketing agency, has earned two New Hampshire Business Review 2022 Best of Business (BOB) Awards: Best Marketing Agency and Best Public Relations…