How To Quickly Fill Content Gaps In Your Strategy

Cindy Apt

According to Byron White, Founder and CEO of WriterAccess, their target market is centered around “content marketers looking to make the world a better place with quality content as the driver.” “That can be a Fortune 500 chief marketing officer,” White notes, “or a solopreneur who’s now a content strategist […]

Closing The Gap Between Marketing And AI Systems

Cindy Apt

Dr. Aleks Farseev is an entrepreneur, research professor, keynote speaker and the CEO of SoMin.ai, a long-tail ad optimization platform. getty As a professor of machine learning, I often get asked how I think artificial intelligence (AI) will change the world we’re living in. To answer this question, I usually […]

2022 Halloween Marketing Ideas to Scale Your Business

Cindy Apt

Halloween is an ideal opportunity for businesses to connect with customers in festive, special ways. There are lots of different ways to show your Halloween spirit with various marketing campaigns. The following Halloween promotions may spur unique ideas that you can use to market your business this fall. What Is […]

21 Ways to Market Your Business Online

Cindy Apt

Opinions expressed by Entrepreneur contributors are their own. Our nascent fascination with search stems back to the internet’s earliest days when algorithms didn’t reign supreme. Back then, it was far simpler to be found on the web. It didn’t require all of the technical know-how, breadth and awareness of hundreds […]

10 Marketing Strategies to Fuel Your Business Growth

Cindy Apt

Opinions expressed by Entrepreneur contributors are their own. Growing a business isn’t easy. First, you need a viable idea. From there, you need to discover a profitable niche, define a target demographic and have something of value to sell them. Whether you’re peddling products, services or information, getting the word […]

Why Meta Is Investing Big In Business Messaging

Cindy Apt

An interview withDan LevyVP, Business Messaging Meta is struggling to get its wheels turning on Reels. A leaked internal report recently revealed that Instagram Reels get 10 times less engagement than videos on TikTok. But Meta has seen more success with business messaging, which Mark Zuckerberg highlighted as a priority […]

Des Moines-based platform Hummingbirds pollinates social ‘goodness’

Cindy Apt

If Emily Steele were a bird, she’d be a hummingbird.  “You flit around and spread all your energy all over the place. And you’re like zipping everywhere,” Steele’s father-in-law, a bird aficionado, once affectionately told her over family dinner at Malo.  Steele readily agrees the winged animal fits her personality. But more important, it now […]