Earning new customers is vital to the growth of any small business, and leveraging marketing strategies is the most effective way to accomplish that goal. However, small business owners often…
Category: Marketing
5 ways to leverage influencer marketing for a D2C business, Marketing & Advertising News, ET BrandEquity
Picture for representative purpose There are an estimated 190 million online shoppers in India. As per a report by Avendus Capital, this burgeoning class of Gen Z and Millennial shoppers…
Evelyn Goulette hired as a marketing and events intern at the Institute for Family-Owned Business
NEW HIRES Evelyn Goulette The Institute for Family-Owned Business has hired Evelyn Goulette as a marketing and events intern. Goulette is a student at Thomas College pursuing a bachelor’s degree…
Ad spending up big for NBA game telecasts
Austin Karp here, filling in for Terry Lefton, who is on assignment this week. I’m caught up on the first six episodes of “Winning Time” on HBO, and I’m…
What Is Call Tracking And Why Is It Important?
Zohaib Hassan is the Founder & Partner at Lead Origin. A modern consulting firm focused on digital transformation & intelligence. getty With the existence of advanced smartphones and personal computers,…
Marketing Challenges Facing Small Business Owners (plus how to solve them)
Brian Halligan, CEO & Co-Founder of HubSpot, once said, “It is not what you sell that matters as much as how you sell it.” On the surface, that’s telling you…