Women hold flags during the national anthem in honor of Hispanic Heritage Month before an NFL game on Sept. 18. The NFL has launched its Por La Cultura campaign. Ron Jenkins/AP As companies mark Hispanic Heritage Month, recent high-profile mistakes are demonstrating what not to do, just as much as […]
Marketing
How To Quickly Fill Content Gaps In Your Strategy
According to Byron White, Founder and CEO of WriterAccess, their target market is centered around “content marketers looking to make the world a better place with quality content as the driver.” “That can be a Fortune 500 chief marketing officer,” White notes, “or a solopreneur who’s now a content strategist […]
Closing The Gap Between Marketing And AI Systems
Dr. Aleks Farseev is an entrepreneur, research professor, keynote speaker and the CEO of SoMin.ai, a long-tail ad optimization platform. getty As a professor of machine learning, I often get asked how I think artificial intelligence (AI) will change the world we’re living in. To answer this question, I usually […]
15 Effective Tips Marketers Can Use To Analyze A Company’s Content
Every piece of content a company publishes or shares online can be considered a marketing asset. However, to ensure that the content is actually helping a brand meet its marketing goals by creating an inbound path for consumers to follow into its sales and marketing funnel, it’s important that the […]
Corporate failures during Hispanic Heritage Month show what not do to : NPR
Women hold flags during the national anthem in honor of Hispanic Heritage Month before an NFL game on Sept. 18. The NFL has launched its Por La Cultura campaign. Ron Jenkins/AP hide caption toggle caption Ron Jenkins/AP Women hold flags during the national anthem in honor of Hispanic Heritage Month […]
Peloton’s head of marketing latest executive to leave company
A Peloton exercise bike is seen after the ringing of the opening bell for the company’s IPO at the Nasdaq Market site in New York City, New York, U.S., September 26, 2019. Shannon Stapleton | Reuters Peloton’s head of marketing is leaving the company, just weeks after a broader executive […]
2022 Halloween Marketing Ideas to Scale Your Business
Halloween is an ideal opportunity for businesses to connect with customers in festive, special ways. There are lots of different ways to show your Halloween spirit with various marketing campaigns. The following Halloween promotions may spur unique ideas that you can use to market your business this fall. What Is […]
How Oracle Destroyed Multibillion-Dollar Bet on Advertising, Marketing Tech
Oracle spent over $4 billion creating an ad and marketing products giant, but failed to meet its goals. It struggled against rivals like Salesforce and Adobe, then laid off scores of people in August. Former employees say leadership was out of touch and product innovation stagnated. In 2014, Oracle gathered […]
21 Ways to Market Your Business Online
Opinions expressed by Entrepreneur contributors are their own. Our nascent fascination with search stems back to the internet’s earliest days when algorithms didn’t reign supreme. Back then, it was far simpler to be found on the web. It didn’t require all of the technical know-how, breadth and awareness of hundreds […]
10 Marketing Strategies to Fuel Your Business Growth
Opinions expressed by Entrepreneur contributors are their own. Growing a business isn’t easy. First, you need a viable idea. From there, you need to discover a profitable niche, define a target demographic and have something of value to sell them. Whether you’re peddling products, services or information, getting the word […]
Why Meta Is Investing Big In Business Messaging
An interview withDan LevyVP, Business Messaging Meta is struggling to get its wheels turning on Reels. A leaked internal report recently revealed that Instagram Reels get 10 times less engagement than videos on TikTok. But Meta has seen more success with business messaging, which Mark Zuckerberg highlighted as a priority […]
Des Moines-based platform Hummingbirds pollinates social ‘goodness’
If Emily Steele were a bird, she’d be a hummingbird. “You flit around and spread all your energy all over the place. And you’re like zipping everywhere,” Steele’s father-in-law, a bird aficionado, once affectionately told her over family dinner at Malo. Steele readily agrees the winged animal fits her personality. But more important, it now […]