Kemly Named One of 100 Best & Brightest Undergraduate Business Majors Of 2022

Story Links RICHMOND, Va. – Women’s soccer’s Jaclyn Kemly is among the 100 seniors honored in Poets&Quants’ Best & Brightest Business Majors of 2022. Entering its…

The Expanding Role of the Chief Marketing Officer

PHOTO: Maridav According to a recent McKinsey report, as many as 30% to 40% of US consumers switched brands or retailers over a three-month period — driven largely in search…

Toronto teen cashes in on influencer marketing

Christian Di Bratto’s mom used to call him a “marketer’s dream” as a child. “He enjoyed being marketed to. Not that he was gullible, but more like he’d buy into…

Do Your Marketing Metrics Show You the Full Picture?

To provide a full view of marketing’s impact, the authors suggest creating a marketing road map that illustrates: the efficiency and effectiveness of marketing campaigns, the role of marketing programs…

Just Flow Events & Marketing Earns Best of Business (BOB) Awards for Fourth Consecutive Year

Just Flow Events & Marketing, a full-service strategic marketing agency, has earned two New Hampshire Business Review 2022 Best of Business (BOB) Awards: Best Marketing Agency and Best Public Relations…

Want to drive growth? Then align your marketing investment with business vision and goals

Editor’s note: Veteran entrepreneur and investor Donald Thompson writes a weekly column about leadership, diversity, equality and more exclusively for WRAL TechWire. It is published on Wednesdays.   +++ RESEARCH TRIANGLE…