Opinions expressed by Entrepreneur contributors are their own. Your business’ marketing strategy has the potential to boost sales and thrust you into the limelight. However, if your strategy is not properly planned, you may inadvertently stall revenue and limit your own success. We have to be intentional in order to […]
Marketing
Content marketing strategy for small businesses: top 11 tips
Content marketing is creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined audience – to drive profitable customer action. The more content you create, the better your chances are for success. Here are 11 tips to create a smart content marketing strategy for small […]
When web cookies crumble, businesses will need new marketing recipes
Ever visit one website and when you go to a completely different website, an ad pops up for what you just browsed for? Well, that’s not your imagination. Your browsing activity was tracked across the web by third-party cookies, which are used by marketers to understand user preferences, interests […]
New iStock VisualGPS Insights tool empowers businesses to take a data-driven approach to marketing
iStock A Media Snippet accompanying this announcement is available by clicking on the image or link below: iStock VisualGPS Insights NEW YORK, June 08, 2022 (GLOBE NEWSWIRE) — iStock, a leading e-commerce platform providing premium content to SMBs, SMEs, creatives, and students everywhere, has launched VisualGPS Insights, an interactive tool […]
Seven Strategies For Leading Hybrid Marketing Teams
SVP Marketing of CUJO AI, 15 years experience marketing for tech companies, Ph.D. of Economics, more than 60 articles in business magazines. Getty Should your marketing team be present in the office for the 9 to 5, or is it okay to let them work remotely? The Covid-19 pandemic shaped […]
New Study from StrategyR Highlights a $860.8 Billion Global Market for Digital Advertising and Marketing by 2026
Global competitiveness and key competitor percentage market shares Market presence across multiple geographies – Strong/Active/Niche/Trivial Online interactive peer-to-peer collaborative bespoke updates Access to our digital archives and MarketGlass Research Platform Complimentary updates for one year Edition: 18; Released: May 2022Executive Pool: 79739Companies: 523 – Players covered include Acxiom Corporation; Alibaba Group Holding Limited; Amazon.com, Inc.; […]
6 Easy Ways Small Businesses Can Boost Their Marketing
By Satta Sarmah Hightower Small business owners (SBOs) don’t have to be world-class marketers or award-winning designers to make their businesses shine online. To help inspire and empower SBOs, Adobe has teamed up with Meta to create Express Your Brand—a training program that provides free education and tools to help […]
Jon Fee Named Chief Marketing Officer of VettaFi
LOS ANGELES–(BUSINESS WIRE)–VettaFi, a data, analytics, digital distribution, and thought leadership company that helps asset managers solve their most pressing and complex challenges, today named Jon Fee as Chief Marketing Officer. Fee joins VettaFi from Salesforce, where he most recently served as SVP & Head of Global Marketing and Americas […]
Jon Fee Named Chief Marketing Officer of VettaFi | National Business
LOS ANGELES–(BUSINESS WIRE)–May 31, 2022– VettaFi, a data, analytics, digital distribution, and thought leadership company that helps asset managers solve their most pressing and complex challenges, today named Jon Fee as Chief Marketing Officer. Fee joins VettaFi from Salesforce, where he most recently served as SVP & Head of Global […]
The growing role of sustainability in small business marketing
This article is sponsored by Rubicon Over the last decade or so, we have seen increasing concern for our collective environmental impact as a society, and pressure for us to make real strides towards creating a greener, more environmentally just world. This is not an issue of any single nation, […]
The Dairy Marketing & Branding Services Grant Application is Open!
Vermont Agency of Agriculture Food & Markets The Northeast Dairy Business Innovation Center (NE-DBIC), hosted by the Vermont Agency of Agriculture, Food, & Markets, announces the availability of funds through the Dairy Marketing and Branding Services Grant Program, which will provide grants for established value-added dairy processors and producer associations to […]
Top Strategies & Services for Small Business Email Marketing
Image source: Getty Images Email marketing is a great channel for small businesses. It can help you grow your customer base, create more brand awareness, build trust, showcase your expertise and, ultimately, drive revenue. Yet it can also seem very intimidating. “Where do I start?” is a question I often […]