Content marketing strategy for small businesses: top 11 tips

Cindy Apt

Content marketing is creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined audience – to drive profitable customer action. The more content you create, the better your chances are for success. Here are 11 tips to create a smart content marketing strategy for small […]

Seven Strategies For Leading Hybrid Marketing Teams

Cindy Apt

SVP Marketing of CUJO AI, 15 years experience marketing for tech companies, Ph.D. of Economics, more than 60 articles in business magazines. Getty Should your marketing team be present in the office for the 9 to 5, or is it okay to let them work remotely? The Covid-19 pandemic shaped […]

New Study from StrategyR Highlights a $860.8 Billion Global Market for Digital Advertising and Marketing by 2026

Cindy Apt

Global competitiveness and key competitor percentage market shares Market presence across multiple geographies – Strong/Active/Niche/Trivial Online interactive peer-to-peer collaborative bespoke updates Access to our digital archives and MarketGlass Research Platform Complimentary updates for one year Edition: 18; Released: May 2022Executive Pool: 79739Companies: 523 – Players covered include Acxiom Corporation; Alibaba Group Holding Limited; Amazon.com, Inc.; […]

6 Easy Ways Small Businesses Can Boost Their Marketing

Cindy Apt

By Satta Sarmah Hightower Small business owners (SBOs) don’t have to be world-class marketers or award-winning designers to make their businesses shine online. To help inspire and empower SBOs, Adobe has teamed up with Meta to create Express Your Brand—a training program that provides free education and tools to help […]

Jon Fee Named Chief Marketing Officer of VettaFi

Cindy Apt

LOS ANGELES–(BUSINESS WIRE)–VettaFi, a data, analytics, digital distribution, and thought leadership company that helps asset managers solve their most pressing and complex challenges, today named Jon Fee as Chief Marketing Officer. Fee joins VettaFi from Salesforce, where he most recently served as SVP & Head of Global Marketing and Americas […]

The Dairy Marketing & Branding Services Grant Application is Open!

Cindy Apt

Vermont Agency of Agriculture Food & Markets The Northeast Dairy Business Innovation Center (NE-DBIC), hosted by the Vermont Agency of Agriculture, Food, & Markets, announces the availability of funds through the Dairy Marketing and Branding Services Grant Program, which will provide grants for established value-added dairy processors and producer associations to […]