6 Marketing Metrics Every Business Should Track

Cindy Apt

Opinions expressed by Entrepreneur contributors are their own. Businesses can’t improve what they don’t know needs to be improved — nor can they double down on what works if they don’t know what is actually working. Data reveals both and answers the most critical questions to help a business grow. […]

How to Create a Small Business Marketing Plan in 2022

Cindy Apt

Image source: Getty Images A marketing plan serves as a key component of a business plan. It identifies the target markets and customers for your company’s products or services as well as how to successfully sell to that audience. While a marketing plan contains the same core ingredients across companies, […]

Content Marketing Course Options for You

Cindy Apt

If you buy something through our links, we may earn money from our affiliate partners. Learn more. Getting your product ready for market is only the primary step, selling your product requires different types of marketing strategies. Content marketing strategies help your business come on top by developing and sharing […]

10 Best Business Schools For Marketing In The USA

Cindy Apt

Marketing remains one of the most popular career paths for ambitious MBAs, with top companies like L’Oréal, Amazon, and Adidas hiring business school graduates. Studying an MBA in marketing offers graduates the chance to explore digital innovation, consumer behavior, and creative branding, as well as entrepreneurship.  So which business schools […]

6 Types of Marketing Strategies for Your Small Business

Cindy Apt

Image source: Getty Images There’s no single winning marketing strategy that works for all companies. In this article, we look at a few types that can make an impact for your business. “One of the things our grandchildren will find quaintest about us is that we distinguish the digital from […]

Marketing Through The Various Stages Of Your Business

Cindy Apt

By Maria Thimothy, sr. consultant at OneIMS, helping businesses grow by creating and capturing demand and managing and nurturing relationships. getty In the world of business, profits are king and the bottom line is, well, the bottom line. Businesses continually seek to improve their profit margins by either investing in […]

Online Advantages Charlotte SEO, a Full Service Digital Marketing Company in Charlotte NC, Offers its Clients Proven Results

Cindy Apt

Online Advantages Charlotte SEO Provides Customized Digital Marketing and SEO Services to its Valued Clients CHARLOTTE, N.C., May 12, 2022 /PRNewswire/ — Matt Maglodi, founder of the Charlotte, North Carolina full service internet marketing company Online Advantages, is pleased to announce that he and his team offer customized and tailored […]

What is Omnichannel Marketing and Why is it Important?

Cindy Apt

Omnichannel marketing is a business strategy that relies on several different types of content distributed across various media for the purposes of building brand awareness and driving revenue. Typically, small businesses are either unaware of omnichannel marketing or are reluctant to adopt the strategy, concerned that the process is too […]