What is Omnichannel Marketing and Why is it Important?

Cindy Apt

Omnichannel marketing is a business strategy that relies on several different types of content distributed across various media for the purposes of building brand awareness and driving revenue. Typically, small businesses are either unaware of omnichannel marketing or are reluctant to adopt the strategy, concerned that the process is too […]

The Believer magazine is now owned by a marketing company

Cindy Apt

After the University of Nevada, Las Vegas announced last fall it would cease publishing the Believer, the venerable literary magazine now has a new owner. The journal, which for nearly two decades published acclaimed fiction and essays under the McSweeney’s banner before being sold to UNLV’s Black Mountain Institute five […]

Big Papi keeps the hits coming in retirement

Cindy Apt

  Amidst a surfeit of judging for our Sports Business Awards, we were reminded how fine the line is and always will be between winning and placing. Our annual competition is an exercise is declaring that Company X is No. 1. Still, when people ask us at other times to […]

What are the steps to take?

Cindy Apt

When a business wishes to expand its services, the most crucial tool to utilize is email marketing. It helps your business to take the right step towards the right direction. Did you know that there are 4.8 billion people all over the globe that use email and this number is […]

3 Tips for Running a Successful Social Media Marketing Company

Cindy Apt

Many individuals claim to hold the perfect formula to achieve virality in social media marketing. But the reality is no single figure has the cultural zeitgeist at their fingertips. Content that goes viral online can increasingly emerge from unlikely corners and fringe communities of the internet. For social media entrepreneurs, […]

How To Make Your Business Thrive MyrtleBeachSC News

Cindy Apt

As a business owner, you know that marketing is important to get your company’s name out there. But what you may not know is how to make your marketing efforts really thrive. Your business is dependent on your marketing efforts, and you want to make sure that every campaign, ad, […]

Take an Email Marketing Course to Improve Your Small Business

Cindy Apt

If you buy something through our links, we may earn money from our affiliate partners. Learn more. Marketing and sales have continued improving over the years. In the past decade, digital infrastructure has grown significantly. Digital marketing has stepped in front of marketing platforms and started to take over. Email […]

Eco-friendly market opening 2nd Lehigh Valley business Friday

Cindy Apt

Owner Jacquelyn Bassett’s long-awaited second FD Market Co. brick-and-mortar shop is set to be unveiled to the public Friday. Bassett of Lower Macungie Township is opening in space that previously housed QD Accounting at 158 Northampton St. in Downtown Easton. FD Market additionally has a thriving e-commerce operation. FD’s initial […]

BPO Business Analytics Market – Technology & Vendor

Cindy Apt

Pune, April 29, 2022 (GLOBE NEWSWIRE) — BPO Business analytics, which is a subset of data management solution and business intelligence refers to the utilization of processes or approaches such as predictive analytics, data mining, and statistical analysis to analyze, summarize and transform data into meaningful information, identify and forecast […]

Entravision Expands into South Asia and Enters into Definitive Agreement to Acquire Stake in Leading Digital Marketing Services Company Jack of Digital

Cindy Apt

SANTA MONICA, Calif.–(BUSINESS WIRE)–Entravision (NYSE: EVC) (“Entravision” or “the Company”), a leading global advertising, media and ad-tech solutions company, announced today that it has entered into a definitive agreement to acquire a strategic stake in Jack of Digital, a digital marketing services company that serves as the exclusive advertising sales […]