In the past few years, development in northern Brunswick County has exploded, drawing in big businesses hoping to supply the growing consumer demands. Now, one small business owner wants to ensure Leland mom-and-pop shops can carve out a niche of their own. Since opening her own women’s clothing warehouse in Leland two […]
Marketing
Rawle Murdy reimagined to expand services in ‘escape’ market > Charleston Business Journal
After 47 years, Rawle Murdy is going by a new name. The Charleston marketing company was acquired by Buffalo Groupe three years ago to drive growth for both companies. To merge ideas, and now headquarters, the companies are rebranding as BGRM. Buffalo Groupe CEO Kyle Ragsdale said this wasn’t the […]
Marketing: Using data in marketing
Last week we walked through the definitions of first-, second- and third-party data and how you would generate, find or purchase data at each level. In this week’s column, I’d like to explore how you might use each different type of data in your marketing efforts. First-party data: Just a […]
What is SMS Marketing and How Can it Work For Your Small Business?
As more consumers get comfortable engaging with small businesses on their smartphones, SMS (Short Message Service) marketing opens another channel to connect with customers. Today on the Atlanta Small Business Show, we’re pleased to welcome back Victoria Wilson, CEO of The Taproom Agency, who shares her insight and best practices […]
How Law Firms Can Use LinkedIn Company Newsletters In Their Marketing Efforts | Stefanie Marrone Consulting
LinkedIn has added what I think is the most helpful tool in a long time for businesses to engage with and bring value to their followers: the ability for company pages to publish email newsletters directly through its platform. Anyone can discover, read, and share your LinkedIn newsletter. LinkedIn users […]
103 Small Business Marketing Ideas To Help You Grow
As a small business owner, you’re probably already busy and have heard many marketing ideas that sound impossible (or, at least, very difficult) to implement. It can be challenging to come up with proven ways to improve your online presence, build your email list, engage prospective customers in social, and […]