Four Nonconventional Yet Effective Ways To Market Your Business

Cindy Apt

By Dr. Morissa Schwartz, owner of DrRissysWriting.com—a marketing and writing company ranked top PR and social company in NJ/NY.

When marketing your business, you need an innovative approach to be successful. Whether you choose to focus on social media, email or public relations as your primary marketing strategy, you may find yourself struggling to find creative and effective marketing campaigns. Here are four nonconventional yet effective ways to spruce up your marketing strategy.

Influencer Marketing

More entrepreneurs are focusing on this marketing strategy because of the potentially lucrative success influencer marketing offers for brands. Before messaging any influencers, entrepreneurs should plan their strategy and establish clear terms and timelines. TikTok, Instagram and even Twitter are great platforms to work with influencers on. More prominent influencers may not be willing to work with smaller brands, so entrepreneurs should first consider focusing on smaller influencers, a.k.a. micro-influencers, to raise brand awareness.

Your brand’s first impression is essential for successfully securing a partnership with an influencer. Many experts recommend finding a personal connection to influencers you reach out to instead of using a generic introduction. These personal touches can be the difference between influencers agreeing to work together or not. Consequently, advertisers can focus on more well-known influencers once they successfully connect with several smaller influencers or celebrities. When reaching out to these high-profile potential clients, lead with how you can help them, not just how they can help you.

Market Your Skills To Reach A Niche Market

In my experience, referrals are one of the best sources of quality leads. However, solid referrals require strategy. Knowing your niche market through and through, solving their problem and intently listening to customer feedback ensures that you have a steady stream of excited fans and not just transactional customers. Enthusiastic fans will always tell their friends about you! It is the best compliment in the world to know someone liked your services enough to put their reputation on the line to tell others about you. Whether you get a referral from a customer to one of their contacts in the same field or a referral from a customer to one of their friends, referrals are some of the most valuable leads you can get.

Advertise Where People Already Look

Mobile billboard advertising is a marketing strategy in which entrepreneurs place an advertisement on a mode of transportation and drive it around a specific location to raise brand awareness. Cars, buses and semi-trucks are some of the most common methods of transportation used during this type of advertising. Vinyl wrappings, car signs, car toppers and digital screens attached to cars, trailers and semi-trucks are the most popular mediums advertisers use.

Innovators in this industry include AdLoad Technologies, which puts state-of-the-art LED displays linked to programming software on the back of semi-trucks, and Rolling Adz, which offers mobile billboard fleets for local, multi-state and nationwide campaigns. Millions of vehicles hit the road every day in the United States, and drivers frequently see these mobile marketing vehicles on the road. So regardless of whether potential consumers are actively seeking out your business, they will come into contact with another vehicle and see your ad.

Another excellent example of innovation in marketing where people already look is FreeWater, which allows advertisers to place ads on sustainable water containers and then distribute them for free to potential customers at festivals, concerts and events. Talk about intelligent use of ad space!

Highlight Why Your Company Is Different

Conducting competitor research and client surveys can help entrepreneurs understand the specific needs of their community and client preferences. Consumers have a myriad of options to choose from when seeking a particular service or product, and the sheer number of options available can be overwhelming. Therefore, highlighting exactly why your business is different from the others can increase your bottom line.

Marketing your business can seem daunting and complicated. Looking for unique but effective ways to market your company can help grow your business beyond the limits of other traditional marketing strategies.

https://www.forbes.com/sites/theyec/2022/04/20/four-nonconventional-yet-effective-ways-to-market-your-business/

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