Expedia CEO Peter Kern told CNBC on Monday business travelers have returned. During the dark times of the Covid pandemic in late 2020, he predicted they would make a comeback and that day has come. “You’re here in Seattle. And I’m traveling all the time. So, I think business travel […]
2022 Halloween Marketing Ideas to Scale Your Business
Halloween is an ideal opportunity for businesses to connect with customers in festive, special ways. There are lots of different ways to show your Halloween spirit with various marketing campaigns. The following Halloween promotions may spur unique ideas that you can use to market your business this fall. What Is […]
Best hotels for business travelers in Asia-Pacific
8Business travelers are on the road again. So there’s no better time for CNBC Travel to name the best hotels for business travel across Asia-Pacific. CNBC joined with the market and consumer data firm Statista to produce rankings of the “Best Hotels for Business Travelers.” A second list of rankings […]
How Oracle Destroyed Multibillion-Dollar Bet on Advertising, Marketing Tech
Oracle spent over $4 billion creating an ad and marketing products giant, but failed to meet its goals. It struggled against rivals like Salesforce and Adobe, then laid off scores of people in August. Former employees say leadership was out of touch and product innovation stagnated. In 2014, Oracle gathered […]
Blended Trips Driving American Airlines Recovery and Growth
Skift Take American Airlines, travel company? Listen to the carrier’s chief commercial officer, Vasu Raja, for any amount of time and it’s clear change is afoot at the world’s largest airline. Edward Russell The airline business has changed for American Airlines. So-called blended trips, or those that include both business […]
21 Ways to Market Your Business Online
Opinions expressed by Entrepreneur contributors are their own. Our nascent fascination with search stems back to the internet’s earliest days when algorithms didn’t reign supreme. Back then, it was far simpler to be found on the web. It didn’t require all of the technical know-how, breadth and awareness of hundreds […]
10 Marketing Strategies to Fuel Your Business Growth
Opinions expressed by Entrepreneur contributors are their own. Growing a business isn’t easy. First, you need a viable idea. From there, you need to discover a profitable niche, define a target demographic and have something of value to sell them. Whether you’re peddling products, services or information, getting the word […]
Why Meta Is Investing Big In Business Messaging
An interview withDan LevyVP, Business Messaging Meta is struggling to get its wheels turning on Reels. A leaked internal report recently revealed that Instagram Reels get 10 times less engagement than videos on TikTok. But Meta has seen more success with business messaging, which Mark Zuckerberg highlighted as a priority […]
Des Moines-based platform Hummingbirds pollinates social ‘goodness’
If Emily Steele were a bird, she’d be a hummingbird. “You flit around and spread all your energy all over the place. And you’re like zipping everywhere,” Steele’s father-in-law, a bird aficionado, once affectionately told her over family dinner at Malo. Steele readily agrees the winged animal fits her personality. But more important, it now […]
Spreetail Acquires Ecommerce Performance Marketing Agency, Buy Box Experts, Strengthening Their Ecommerce Accelerator Capabilities
LINCOLN, Neb.–(BUSINESS WIRE)–Spreetail announces acquisition of eCommerce Marketing Agency Buy Box Experts, strengthening their eCommerce Accelerator capabilities, and names Joseph Hansen as Chief Marketing Officer. Spreetail, the category leader for end-to-end eCommerce acceleration for manufacturers, today announced its acquisition of Buy Box Experts—a leading performance marketing agency with a deep-seated […]
Air Canada Pledges Better Operations as Corp. Travel Grows
Beset by operational challenges that have spurred the cancellation of more than 150 flights in July and August, Air Canada on Tuesday said it would take additional measures in the third quarter to improve its performance. Meanwhile, executives on a Tuesday earnings call said the carrier’s business travel traffic has […]
Marriott Q2: Group Accelerating Fast; Corporate Continues Rebound
Marriott International CEO Tony Capuano emphasized “stronger than anticipated” group business in the second quarter as a lynchpin for the brand’s continued recovery, while corporate travel room nights recovered to just 9 percent below 2019 levels in June, compared to 20 percent below in the first quarter. Overall, the hotel […]