Longtime Crowley Webb employee Matt Low has been promoted to the marketing agency’s chief creative officer. Low is stepping into the role previously held by Jeff Pappalardo, who will now serve as executive creative director. Low joined Crowley Webb as an intern in 1999 and worked part time while he […]
The Hottest Marketing Tech Companies of 2022
Marketing tech is crucial to help companies deal with the loss of cookies and the growth of e-commerce. Insider identified 13 companies leading the charge. The companies deliver new ways to do mobile messaging, attract online buyers, and use consumer data. The competition to standing out in marketing tech is […]
‘Richmond Real’: City unveils new brand campaign
The “Richmond Real” campaign’s kickoff event was held on City Hall’s observation deck Wednesday afternoon. (Photos by Jonathan Spiers) Ten years after the regional “RVA” brand took off, the City of Richmond is introducing its own brand identity aimed at promoting tourism and economic development in the city specifically. Called […]
How designers can solve the nightmare of forever-changing brand guidelines
In 2022, dealing with brand guidelines remains a clunky, frustrating process for many. First, you have to read through the cumbersome, long-winded and increasingly outdated PDF that someone drew up several years ago. Next, you might have to scour your emails or the company intranet for random changes your boss […]
City Index Announces Rebrand, Real-time Performance Analytics Function for UK Traders
LONDON–(BUSINESS WIRE)–City Index, a leading provider of global trading platforms, today announced the launch of its new brand, as it continues to grow its position as one of the leading names in CFD trading and spread betting in the UK. To empower its clients with better access to news, data […]
McDonald’s replacement restaurants are unveiled in Russia
The American fast-food giant has been renamed “Vkusno & Tochka,” which translates to “Tasty and that’s it.” The company, which has Oleg Paroev serving as director general, plans to open 200 branches by the end of June and all branches by the end of the summer, according to a press […]
Where is Video Advertising Heading?
Opinions expressed by Entrepreneur contributors are their own. Technological advances will continue playing an undoubtedly essential role in digital advertising. So what will the next round of technological development bring us in the years to come? Going further into 2022 and looking forward to 2023, we can expect to see […]
Sonder Restructuring to Include Layoffs, Growth Limits
Short-term accommodation provider Sonder Holdings this week laid off 21 percent of its corporate employees and 7 percent of its front-line staff as part of a restructuring designed to increase its cash flow, the company announced Thursday. Sonder’s upcoming growth now will be driven primarily by opening units for which […]
Five winning retailer strategies for Buy Now Pay Later
Apple launches own brand BNPL product – a sign of things to come? So what does this mean for retailers considering whether or not to move ahead with BNPL? Apple recently announced the launch of its own brand no interest/no fees BNPL product. The move represents a very bold move […]
Global advertising to grow by 8.4% this year, ad agency GroupM predicts
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A woman carries a bunch of balloons through Times Square in New York, U.S., June 26, 2019. REUTERS/Brendan McDermid TPX IMAGES OF THE DAY Register now for FREE unlimited access to Reuters.com Register June 13 (Reuters) – The global advertising industry is expected to grow 8.4% this year, despite ongoing […]