Any business owner or executive will tell you marketing is important, but many overlook the power of a strong brand. Because it is difficult to quantify and place an ROI on branding efforts, executives often focus solely on marketing activities with the hopes of driving short-term measurable returns. Chris Ciunci […]
If Business Travel Bounces Back, These 3 Stocks Should Do Well
Business travel will take a while to come back, and companies in industries that profit from corporate jet-setters will likely face some ups and downs over the next few years. But there are a number of stocks that are attractively priced and poised to gain from even an incremental improvement […]
Why Accounting, Finance, and Tax Are Now the Language of Business
If you look at the last few years, you can clearly see the rapid rate of change that businesses of all sizes and industries have experienced. From pandemic-driven changes to commerce to technology-driven shifts in consumer behavior—businesses have had to adapt repeatedly. One of the outcomes of all this change […]
10 Expert Tips for Stepping Up Your Social Media and Content Marketing
There’s no wrong way to form a digital marketing strategy. Since there are so many platforms and tools, each business must find the options that are most relevant to their needs. But learning from the mistakes and experiences of other small business owners may give you a head start. Here […]
Mother rebrands around purpose with ‘make our children proud’
Flipping the script So why now? The initial idea came a few years ago from Mother Founder Robert Saville, according to Mackay-Sinclair. “We were having a conversation about why we got into this and he talked about wanting to do something that would outlast any of us,” she said. “He […]
The Branding Secret Lyft, Southwest and Starbucks Use That Your Business Should Too
Opinions expressed by Entrepreneur contributors are their own. International research by Harvard Business Review has documented that brands that are considered more “human” benefit from greater customer involvement, increased innovation, loyalty and a unique reputation. It pays to be human! However, creating a human brand requires one to challenge one’s […]
A new loan program invests in new Mainers with small business ideas
US WHY THIS PROGRAM IS A CHAMPION FOR THE IMMIGRANT COMMUN ITY. 20 “YOU DON’T HAVE TO GO FARO T TRY FOOD FROM AROUND THE WORLD RIGHT HERE IN MAINE.. WITH AUTHENTIC COLOMBI AN FOOD SERVED RIGHT HERE AT MAIZ IN BRUNSWICK.” <NAT POP> 14;38;25 “AREPA.. <TIM’S VOI> CE ‘AREPA’.. […]
Genesis Finance Company standalone net profit declines 45.41% in the March 2022 quarter
Sales rise 21.69% to Rs 7.63 crore Net profit of Genesis Finance Company declined 45.41% to Rs 1.19 crore in the quarter ended March 2022 as against Rs 2.18 crore during the previous quarter ended March 2021. Sales rose 21.69% to Rs 7.63 crore in the quarter […]
4 Tips for Developing a Marketing Plan That Will Actually Grow Your Business
Opinions expressed by Entrepreneur contributors are their own. Your business’ marketing strategy has the potential to boost sales and thrust you into the limelight. However, if your strategy is not properly planned, you may inadvertently stall revenue and limit your own success. We have to be intentional in order to […]
Trip.com Sees Biggest Business Travel Growth in China’s Second Cities
Skift Take As for future business travel hotspots in China, plenty of gems come up in a new report published this week by Trip.Biz, the corporate travel division of Trip.com. It offers agencies real insight into the minds of business travelers, as well as opportunities to grow in a country […]