TV original equipment manufacturers (OEMs) found a gold mine where the worlds of tech and content collide: connected TV advertising. As smart TV adoption tapered off, OEMs had to get…
Tag: ads
Western-owned Russian firm helps sites pushing false news profit from ads | Russia
A Russian tech giant mostly owned by western investors is helping websites pushing false claims about the war in Ukraine to make thousands of dollars every day through digital advertising.…
Facebook Is Developing ‘Basic Ads’ Product Amid Privacy Changes
Meta’s Facebook is early in developing a “basic ads” product as privacy changes limit its targeting abilities. The product wouldn’t rely on personal info from users, according to ad buyers…
Senators push to break up Google, Facebook ads businesses in new bill
On Thursday, a group of Senate Republicans and Democrats introduced a new bill that could force Google and Facebook’s parent company, Meta, to spin off their online ads businesses, as…
Elon Musk Hates Ads. Twitter Needs Them. That May Be a Problem.
“I hate advertising,” Elon Musk tweeted in 2019. Since he started pursuing his $44 billion purchase of Twitter — and for years before that — the world’s richest man has…
Apple-funded study claims App Store Search ads business doesn’t benefit from App Tracking Transparency rules
A new study funded by Apple and released today aims to show the impact that App Tracking Transparency has had on the mobile advertising industry. The study claims that App…