Opinions expressed by Entrepreneur contributors are their own. Technological advances will continue playing an undoubtedly essential role in digital advertising. So what will the next round of technological development bring us in the years to come? Going further into 2022 and looking forward to 2023, we can expect to see […]
Advertising
Global advertising to grow by 8.4% this year, ad agency GroupM predicts
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A woman carries a bunch of balloons through Times Square in New York, U.S., June 26, 2019. REUTERS/Brendan McDermid TPX IMAGES OF THE DAY Register now for FREE unlimited access to Reuters.com Register June 13 (Reuters) – The global advertising industry is expected to grow 8.4% this year, despite ongoing […]
How Sheryl Sandberg changed the digital advertising business
Data: Zenith, Google, Facebook; Chart: Jared Whalen/Axios Sheryl Sandberg grew Meta’s revenue from $272 million in 2008 to nearly $118 billion in 2021. That’s over 43,000% higher. Why it matters: Depending on who you ask, the corporate growth story she’s responsible for is one of the most impressive in history — […]
Advertising, Promotions, and Marketing | Wilson Sonsini
Business success is driven by the strength and vitality of a company’s marketplace identity. As companies vigorously compete for increments of market share, that commonly entails competition for customers through advertising and promotions. We can do more than relate. Our clients are the disruptors, market-makers, and even renegades in the […]
New Study from StrategyR Highlights a $860.8 Billion Global Market for Digital Advertising and Marketing by 2026
Global competitiveness and key competitor percentage market shares Market presence across multiple geographies – Strong/Active/Niche/Trivial Online interactive peer-to-peer collaborative bespoke updates Access to our digital archives and MarketGlass Research Platform Complimentary updates for one year Edition: 18; Released: May 2022Executive Pool: 79739Companies: 523 – Players covered include Acxiom Corporation; Alibaba Group Holding Limited; Amazon.com, Inc.; […]
David Droga changed advertising. Now he wants to kill it.
It all started with a bang. Or, more accurately, a tag. Back in April 2006, a video was anonymously dropped on about 20 websites. It appeared to be a couple of graffiti artists hopping a fence onto Andrews Air Force Base to tag Air Force One, and it caught fire […]
Disney taps executives to bolster audience-based advertising
Targeted advertising may be the dominant digital approach, but it’s still a burgeoning aspect of the broadening TV ad market. But that’s changing, albeit slowly though not as slowly anymore. Case in point: The Walt Disney Company is bolstering its advertising division’s data-related ranks as audience-based advertising — loosely referred […]
New Report by Kinesso Helps Brands Navigate Digital Advertising Disruption | Business & Finance
NEW YORK–(BUSINESS WIRE)–May 31, 2022– Kinesso, IPG’s connected intelligence company, today debuted proprietary research designed to help brands maintain their connections with people in a rapidly changing advertising ecosystem. The report, titled “A Connected Approach to the Disconnected Identity Ecosystem,” explores how marketers can respond to disruptions to digital advertising, […]
Advertising industry titan ‘puzzled’ by Musk’s plan for Twitter
DAVOS, Switzerland — Add another veteran CEO to the list that is rather unsure by what Tesla CEO Elon Musk has planned for Twitter, should the world’s richest man close the deal for the social media platform. “I am a little puzzled,” S4 Capital founder and chairman Sir Martin Sorrell […]
Maximising the creative value of your advertising agency
Personal Finance Maximising the creative value of your advertising agency Monday May 09 2022 Advertising and marketing is an ever-changing, complex business landscape. Corporate marketing leaders must be agile and adaptable to keep pace with developing strategies in order to maximise the value of the resources that the business they […]
Twitter ad business could surge as advertisers pin hope on Elon Musk, Marketing & Advertising News, ET BrandEquity
Code3, an agency that has worked with brands like Chipotle, Dior and Gap, will advise some clients to consider increasing their investment on Twitter in the near term. Elon Musk’s $44 billion deal to take Twitter Inc private could mark the end of the social media platform’s advertising business, many […]
Why no one talks of co-opetition in advertising
Coopetition or co-opetition (sometimes spelled co-opertition) is a neologism coined to describe cooperative competition Topics Advertising strategy | Ogilvy | Honda I was first exposed to the concept of co-opetition many years ago in the Japanese advertising industry. We in India then were completely driven by the Western concept of agency exclusivity, […]