Where is Video Advertising Heading?

Cindy Apt

Opinions expressed by Entrepreneur contributors are their own. Technological advances will continue playing an undoubtedly essential role in digital advertising. So what will the next round of technological development bring us in the years to come? Going further into 2022 and looking forward to 2023, we can expect to see […]

How Sheryl Sandberg changed the digital advertising business

Cindy Apt

Data: Zenith, Google, Facebook; Chart: Jared Whalen/Axios Sheryl Sandberg grew Meta’s revenue from $272 million in 2008 to nearly $118 billion in 2021. That’s over 43,000% higher. Why it matters: Depending on who you ask, the corporate growth story she’s responsible for is one of the most impressive in history — […]

Advertising, Promotions, and Marketing | Wilson Sonsini

Cindy Apt

Business success is driven by the strength and vitality of a company’s marketplace identity. As companies vigorously compete for increments of market share, that commonly entails competition for customers through advertising and promotions. We can do more than relate. Our clients are the disruptors, market-makers, and even renegades in the […]

New Study from StrategyR Highlights a $860.8 Billion Global Market for Digital Advertising and Marketing by 2026

Cindy Apt

Global competitiveness and key competitor percentage market shares Market presence across multiple geographies – Strong/Active/Niche/Trivial Online interactive peer-to-peer collaborative bespoke updates Access to our digital archives and MarketGlass Research Platform Complimentary updates for one year Edition: 18; Released: May 2022Executive Pool: 79739Companies: 523 – Players covered include Acxiom Corporation; Alibaba Group Holding Limited; Amazon.com, Inc.; […]

Disney taps executives to bolster audience-based advertising

Cindy Apt

Targeted advertising may be the dominant digital approach, but it’s still a burgeoning aspect of the broadening TV ad market. But that’s changing, albeit slowly though not as slowly anymore. Case in point: The Walt Disney Company is bolstering its advertising division’s data-related ranks as audience-based advertising — loosely referred […]

New Report by Kinesso Helps Brands Navigate Digital Advertising Disruption | Business & Finance

Cindy Apt

NEW YORK–(BUSINESS WIRE)–May 31, 2022– Kinesso, IPG’s connected intelligence company, today debuted proprietary research designed to help brands maintain their connections with people in a rapidly changing advertising ecosystem. The report, titled “A Connected Approach to the Disconnected Identity Ecosystem,” explores how marketers can respond to disruptions to digital advertising, […]

Maximising the creative value of your advertising agency

Cindy Apt

Personal Finance Maximising the creative value of your advertising agency Monday May 09 2022 Advertising and marketing is an ever-changing, complex business landscape. Corporate marketing leaders must be agile and adaptable to keep pace with developing strategies in order to maximise the value of the resources that the business they […]