Text size TikTok’s short-form videos have created havoc for other social media companies. AFP via Getty Images Social media firms like Meta Platforms ‘ Facebook and Instagram are still reeling…
Tag: Advertising
5 ways to leverage influencer marketing for a D2C business, Marketing & Advertising News, ET BrandEquity
Picture for representative purpose There are an estimated 190 million online shoppers in India. As per a report by Avendus Capital, this burgeoning class of Gen Z and Millennial shoppers…
When TV Manufacturers Do Ads: State Of The CTV Advertising And OEM Union
TV original equipment manufacturers (OEMs) found a gold mine where the worlds of tech and content collide: connected TV advertising. As smart TV adoption tapered off, OEMs had to get…
Walmart outlines plan to grow its advertising business
Walmart Inc.’s U.S. advertising business will focus on innovation and automation as it aims to become a top platform for advertisers this year. Walmart Connect, formerly known as Walmart Media…
‘AI advertising to be $1.3 trillion dollar business by 2023’
GroupM has published a new study titled ‘The Next 10: Artificial Intelligence’. This study examines how the media landscape and consumer behaviour will shift over the coming decade, in large…
Postclick Raises $20 Million Funding Round, Launches the Future of Digital Advertising Conversion
SAN FRANCISCO–(BUSINESS WIRE)–Postclick, the company behind the world’s first Advertising Conversion Cloud™, announced that it has raised $20 million in funding. The round was led by Bridge Bank’s Technology Banking…