Amazon is building a local ads business, according to job postings and company insiders. Advertising has helped offset Amazon’s sluggish sales and inflationary costs. The new arm could take aim at the advertisers that make up most of Google and Facebook’s ads business. Amazon is going after local advertising in […]
Amazon
Amazon Is Ramping up Charm Offensive With Advertisers
Amazon is spending big on winning over advertisers in contrast to an earlier low-key approach. The online retailer is boosting its presence at major ad industry events and hiring key ad agency talent. It underscores the importance of Amazon’s ad segment to its wider business. Though Amazon has steadily built […]
How Amazon Exec Colleen Aubrey Built Its Advertising Business
Colleen Aubrey is one of Amazon’s longest-standing and most powerful advertising execs. She helped build Amazon’s search advertising, which makes up the bulk of its $31 billion business. She’s tasked with developing ad products to convince TV-ad buyers to spend money with Amazon. This is the seventh in a 10-part […]
How Amazon Is Building Its Huge Advertising Business
Amazon’s ad business is the third-biggest digital ad player behind Google and Facebook parent, Meta. Amazon’s $31 billion ad revenue is now a driver of retail sales and fuel for its other businesses. Advertisers and analysts lay out where it’s headed next and the risks to its growth. This is […]