Amazon Is Ramping up Charm Offensive With Advertisers

Cindy Apt

Amazon is spending big on winning over advertisers in contrast to an earlier low-key approach. The online retailer is boosting its presence at major ad industry events and hiring key ad agency talent. It underscores the importance of Amazon’s ad segment to its wider business. Though Amazon has steadily built […]

How Amazon Is Building Its Huge Advertising Business

Cindy Apt

Amazon’s ad business is the third-biggest digital ad player behind Google and Facebook parent, Meta. Amazon’s $31 billion ad revenue is now a driver of retail sales and fuel for its other businesses. Advertisers and analysts lay out where it’s headed next and the risks to its growth. This is […]