After a career in corporate America, IyaSokoya Karade turned her love of gymnastics and her retirement savings into a new enterprise: opening a youth fitness center in her local community. She soon learned that having a passion wasn’t enough to create a sustainable business. One of her earliest mistakes, she […]
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The 5 Most Costly Branding Mistakes All Startups Need to Avoid
Entrepreneurs who believe that branding starts and ends with a nice logo are missing an opportunity that’s often critical to the success of any company. Great branding serves to control the public’s perception of a business and give it a competitive edge. Branding can also humanize a business by giving […]