The “Richmond Real” campaign’s kickoff event was held on City Hall’s observation deck Wednesday afternoon. (Photos by Jonathan Spiers) Ten years after the regional “RVA” brand took off, the City of Richmond is introducing its own brand identity aimed at promoting tourism and economic development in the city specifically. Called […]
brand
How designers can solve the nightmare of forever-changing brand guidelines
In 2022, dealing with brand guidelines remains a clunky, frustrating process for many. First, you have to read through the cumbersome, long-winded and increasingly outdated PDF that someone drew up several years ago. Next, you might have to scour your emails or the company intranet for random changes your boss […]
2022 Beer Branding Trends Part 3: Brand Architecture
This piece was provided by CODO Design, a food and beverage branding firm. Join 5,500+ other beer industry pros who receive the Beer Branding Trends newsletter each month covering trends, currents and actionable advice from the front lines of beer branding. What is Brand Architecture? A framework for scaling your brand […]
10-Step Guide To Build A Consumer-Centric Strategy For Your D2C Brand
To differentiate your brand and lead the D2C space, you will require a sustainable and comprehensive business strategy Adopting a customised and consumer-centric approach that best fits the brand will fetch desired results and help your D2C brand succeed Read to understand the basics of building a D2C strategy that […]
Leadership strategy to connect culture and brand
Think about some of today’s best-loved brands. Trader Joe’s, for example. The Hawaiian-themed grocer constantly shows up in the top ranks of those annual “best companies to work for” lists, and it’s easy to see why: TJ’s employees seem to love working there, and that translates into a terrific customer […]
3 Instant Ways To Magnetize Your Brand Voice
Opinions expressed by Entrepreneur contributors are their own. Branding is the personality of a business. A strong brand voice can help you stand out from the competition and create content that converts readers into clients. And yet a lot of coaches and experts I talk to look puzzled when we […]
Small Marketing Budget? 14 Cost-Effective Approaches To PR And Brand Strategy
No matter the size, every business can benefit from a good public relations and branding strategy. Of course, not every company can afford to spend the money it might take to launch a comprehensive PR and branding campaign. Fortunately, you don’t need an enormous marketing budget to run a successful […]
Make Your Brand a Household Name Using the Power of NFTs
Opinions expressed by Entrepreneur contributors are their own. Are you growing a company or business from the ground up? Or pivoting your company into a new line of products or services? If so, proper branding is essential to grow sales and encourage consumer engagement. Branding also builds trust between your […]
Tricor Group Recognized for Excellence in Marketing and Brand Innovation at 2022 Asia-Pacific Stevie Awards
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HONG KONG SAR–(BUSINESS WIRE)–Asia’s leading business expansion specialist Tricor Group (Tricor) received three Stevie® Awards in the categories of Innovation in Content Marketing / Branded Editorial (Silver), Most Innovative Advertising / Marketing Team of the Year (Bronze) and the Award for Innovation in Brand Renovation / Re-Branding (Bronze). The three […]
Here’s How To Strengthen Your Online And Offline Brand Presence
In today’s crowded market, it’s more important than ever to make sure that you’re effectively reaching the largest audience possible. An important component of this is growing your online and offline brand presence simultaneously. Getting customers to engage with your brand online is great, but having that offline engagement opens […]
Riverbed Unveils Alluvio Brand To House Unified Observability Business
Riverbed is making good on its promise to disrupt the market and reclaim its position as a tech leader in the observability arena, Riverbed CEO Dan Smoot (pictured) told CRN. The San Francisco-based company Wednesday revealed its two core brands: Riverbed Acceleration and a new brand identity, Alluvio by Riverbed, […]
How To Brand And Market Your Property Management Company
Owner of Rhino Realty Property Management and Rhino Realty B&B, entrepreneur, investor, advisor, author and speaker. getty Marketing is essential to growing your property management business, but the ways you can market your company run the gambit from billboards to social media to postcard mailing. It can be overwhelming to […]