While it started as just a creative outlet, the pair noticed what they were making wasn’t available anywhere else. The duo loved the idea of a statement piece, but found…
Tag: brand
‘Richmond Real’: City unveils new brand campaign
The “Richmond Real” campaign’s kickoff event was held on City Hall’s observation deck Wednesday afternoon. (Photos by Jonathan Spiers) Ten years after the regional “RVA” brand took off, the City…
How designers can solve the nightmare of forever-changing brand guidelines
In 2022, dealing with brand guidelines remains a clunky, frustrating process for many. First, you have to read through the cumbersome, long-winded and increasingly outdated PDF that someone drew up…
2022 Beer Branding Trends Part 3: Brand Architecture
This piece was provided by CODO Design, a food and beverage branding firm. Join 5,500+ other beer industry pros who receive the Beer Branding Trends newsletter each month covering trends,…
10-Step Guide To Build A Consumer-Centric Strategy For Your D2C Brand
To differentiate your brand and lead the D2C space, you will require a sustainable and comprehensive business strategy Adopting a customised and consumer-centric approach that best fits the brand will…
Leadership strategy to connect culture and brand
Think about some of today’s best-loved brands. Trader Joe’s, for example. The Hawaiian-themed grocer constantly shows up in the top ranks of those annual “best companies to work for” lists,…