‘Richmond Real’: City unveils new brand campaign

Cindy Apt

The “Richmond Real” campaign’s kickoff event was held on City Hall’s observation deck Wednesday afternoon. (Photos by Jonathan Spiers) Ten years after the regional “RVA” brand took off, the City of Richmond is introducing its own brand identity aimed at promoting tourism and economic development in the city specifically. Called […]

2022 Beer Branding Trends Part 3: Brand Architecture

Cindy Apt

This piece was provided by CODO Design, a food and beverage branding firm. Join 5,500+ other beer industry pros who receive the Beer Branding Trends newsletter each month covering trends, currents and actionable advice from the front lines of beer branding. What is Brand Architecture? A framework for scaling your brand […]

Leadership strategy to connect culture and brand

Cindy Apt

Think about some of today’s best-loved brands. Trader Joe’s, for example. The Hawaiian-themed grocer constantly shows up in the top ranks of those annual “best companies to work for” lists, and it’s easy to see why: TJ’s employees seem to love working there, and that translates into a terrific customer […]

3 Instant Ways To Magnetize Your Brand Voice

Cindy Apt

Opinions expressed by Entrepreneur contributors are their own. Branding is the personality of a business. A strong brand voice can help you stand out from the competition and create content that converts readers into clients. And yet a lot of coaches and experts I talk to look puzzled when we […]

Make Your Brand a Household Name Using the Power of NFTs

Cindy Apt

Opinions expressed by Entrepreneur contributors are their own. Are you growing a company or business from the ground up? Or pivoting your company into a new line of products or services? If so, proper branding is essential to grow sales and encourage consumer engagement. Branding also builds trust between your […]

Tricor Group Recognized for Excellence in Marketing and Brand Innovation at 2022 Asia-Pacific Stevie Awards

Cindy Apt

HONG KONG SAR–(BUSINESS WIRE)–Asia’s leading business expansion specialist Tricor Group (Tricor) received three Stevie® Awards in the categories of Innovation in Content Marketing / Branded Editorial (Silver), Most Innovative Advertising / Marketing Team of the Year (Bronze) and the Award for Innovation in Brand Renovation / Re-Branding (Bronze). The three […]

Here’s How To Strengthen Your Online And Offline Brand Presence

Cindy Apt

In today’s crowded market, it’s more important than ever to make sure that you’re effectively reaching the largest audience possible. An important component of this is growing your online and offline brand presence simultaneously. Getting customers to engage with your brand online is great, but having that offline engagement opens […]

How To Brand And Market Your Property Management Company

Cindy Apt

Owner of Rhino Realty Property Management and Rhino Realty B&B, entrepreneur, investor, advisor, author and speaker. getty Marketing is essential to growing your property management business, but the ways you can market your company run the gambit from billboards to social media to postcard mailing. It can be overwhelming to […]