Any business owner or executive will tell you marketing is important, but many overlook the power of a strong brand. Because it is difficult to quantify and place an ROI on branding efforts, executives often focus solely on marketing activities with the hopes of driving short-term measurable returns. Chris Ciunci […]
branding
The Branding Secret Lyft, Southwest and Starbucks Use That Your Business Should Too
Opinions expressed by Entrepreneur contributors are their own. International research by Harvard Business Review has documented that brands that are considered more “human” benefit from greater customer involvement, increased innovation, loyalty and a unique reputation. It pays to be human! However, creating a human brand requires one to challenge one’s […]
2022 Beer Branding Trends Part 3: Brand Architecture
This piece was provided by CODO Design, a food and beverage branding firm. Join 5,500+ other beer industry pros who receive the Beer Branding Trends newsletter each month covering trends, currents and actionable advice from the front lines of beer branding. What is Brand Architecture? A framework for scaling your brand […]
Business Spotlight: Hometown Branding | Springfield Business Journal
When Springfield lifestyle brand SGFCO LLC’s co-founders Jesse Tyler and Jacob Scowden decided to collaborate with a local company to make a candle, they landed on a frozen treat. “Pineapple Whip was the obvious choice,” Tyler says. “It feels on-brand.” As it turns out, they made the right choice. The […]
Utopia – Employer Branding Director (Remote/EU)
Music is incredible. It can excite hundreds, and unite thousands. But as an industry, it has been slow, complicated, and disparate. While the tech world has moved into the future, the music industry continues to be shaped by inefficient systems of the past. At Utopia we believe there is a […]
The Dairy Marketing & Branding Services Grant Application is Open!
Vermont Agency of Agriculture Food & Markets The Northeast Dairy Business Innovation Center (NE-DBIC), hosted by the Vermont Agency of Agriculture, Food, & Markets, announces the availability of funds through the Dairy Marketing and Branding Services Grant Program, which will provide grants for established value-added dairy processors and producer associations to […]
Mansfield/Richland County branding: ‘This is the community we’ve always known was here’ | Community Development
MANSFIELD — Jodie Perry believes the new branding campaign for Mansfield and all of Richland County sends a powerful external message that this is a community on the rise. The internal message to local residents found in the campaign may be equally important. “I think the vast majority of the […]
Employer Branding Agency Launches Recruitment Tech Company
“Happy Dance has evolved from the tools we use to fulfil the employer brand needs of our client partners,’ says Jim Taylor MD, of the new enterprise. ‘We’ve been building engaging and responsive websites for years and realized there was a major gap in the market that we could fill: […]
How to Develop Visual Branding for Your Business
Lunapads, founded nearly three decades ago in Vancouver, was a Canadian pioneer in the realm of washable cloth menstrual pads. But in early 2020, co-founder and CEO Suzanne Siemens started to feel like the branding was getting stale—they’d grown beyond pinks and purples. Dovetailing with its product expansion into menstrual […]
‘Combine forces:’ Orlando leaders unveil new branding partnership to promote tourism, business
ORLANDO, Fla. – Orlando leaders unveiled a new branding partnership to promote the area for tourism and business. Visit Orlando and the Orlando Economic Partnership said they will “combine forces” to showcase the city as a destination for tourism, business and meetings. The new branding drives home the idea that […]
New HQ, new branding for Island Harvest
Island Harvest Food Bank boasts a new 43,560-square-foot headquarters in Melville, and with it, a new brand identity. A ribbon-cutting on Thursday at the new building was attended by more than 150 supporters. The new building is twice the size of its previous Hauppauge location, allowing the hunger-relief and social […]
What Is Personal Branding & 4 Reasons Why It’s Important
If you are reading this article, it is almost certain that you have been bombarded with the term personal branding and its relevance in the world of business. You may think it is some new fad or a figment of the imagination of the marketing gurus. But, believe it or […]