Understand the difference between branding and marketing

Cindy Apt

Any business owner or executive will tell you marketing is important, but many overlook the power of a strong brand. Because it is difficult to quantify and place an ROI on branding efforts, executives often focus solely on marketing activities with the hopes of driving short-term measurable returns. Chris Ciunci […]

2022 Beer Branding Trends Part 3: Brand Architecture

Cindy Apt

This piece was provided by CODO Design, a food and beverage branding firm. Join 5,500+ other beer industry pros who receive the Beer Branding Trends newsletter each month covering trends, currents and actionable advice from the front lines of beer branding. What is Brand Architecture? A framework for scaling your brand […]

Utopia – Employer Branding Director (Remote/EU)

Cindy Apt

Music is incredible. It can excite hundreds, and unite thousands. But as an industry, it has been slow, complicated, and disparate. While the tech world has moved into the future, the music industry continues to be shaped by inefficient systems of the past. At Utopia we believe there is a […]

The Dairy Marketing & Branding Services Grant Application is Open!

Cindy Apt

Vermont Agency of Agriculture Food & Markets The Northeast Dairy Business Innovation Center (NE-DBIC), hosted by the Vermont Agency of Agriculture, Food, & Markets, announces the availability of funds through the Dairy Marketing and Branding Services Grant Program, which will provide grants for established value-added dairy processors and producer associations to […]

How to Develop Visual Branding for Your Business

Cindy Apt

Lunapads, founded nearly three decades ago in Vancouver, was a Canadian pioneer in the realm of washable cloth menstrual pads. But in early 2020, co-founder and CEO Suzanne Siemens started to feel like the branding was getting stale—they’d grown beyond pinks and purples. Dovetailing with its product expansion into menstrual […]

New HQ, new branding for Island Harvest

Cindy Apt

Island Harvest Food Bank boasts a new 43,560-square-foot headquarters in Melville, and with it, a new brand identity. A ribbon-cutting on Thursday at the new building was attended by more than 150 supporters. The new building is twice the size of its previous Hauppauge location, allowing the hunger-relief and social […]