No matter the size, every business can benefit from a good public relations and branding strategy. Of course, not every company can afford to spend the money it might take to launch a comprehensive PR and branding campaign. Fortunately, you don’t need an enormous marketing budget to run a successful […]
Budget
How to Create a Smart Budget for the Comeback of Business Travel
While COVID-19 has made the return of business travel uncertain, research shows that a return to pre-pandemic spending of $1.4 trillion is expected in 2024. Photo courtesy of Micah Tendell via Unsplash If nothing else, the past two years have taught business travel managers that it’s wise to plan […]