Content marketing is creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined audience – to drive profitable customer action. The more content you create, the better your chances are for success. Here are 11 tips to create a smart content marketing strategy for small […]
businesses
When web cookies crumble, businesses will need new marketing recipes
Ever visit one website and when you go to a completely different website, an ad pops up for what you just browsed for? Well, that’s not your imagination. Your browsing activity was tracked across the web by third-party cookies, which are used by marketers to understand user preferences, interests […]
This key Philadelphia nonprofit lends small businesses money even after banks reject them
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Is your small business looking for financing to grow but banks aren’t interested because you’re too small? Or you don’t have a long financial history or maybe you’ve suffered financial problems in the past? You’re not out of options. You should talk to the Philadelphia Industrial Development Corporation, now known […]
New iStock VisualGPS Insights tool empowers businesses to take a data-driven approach to marketing
iStock A Media Snippet accompanying this announcement is available by clicking on the image or link below: iStock VisualGPS Insights NEW YORK, June 08, 2022 (GLOBE NEWSWIRE) — iStock, a leading e-commerce platform providing premium content to SMBs, SMEs, creatives, and students everywhere, has launched VisualGPS Insights, an interactive tool […]
Senator Urges Colleagues To Give Marijuana Businesses Access To Federal SBA Loans And Services
A senator is asking colleagues on the powerful Appropriations Committee to include provisions in an upcoming spending bill to give small marijuana businesses fair access to federal Small Business Administration (SBA) loan programs and entrepreneurial development resources that are available to companies in any other industry. Sen. Jacky Rosen (D-NV) […]
Officials consider legacy program to help retain longstanding Evanston businesses
Evanston officials moved forward this week on a proposal that would recognize the special character of longstanding businesses by creating a program to ensure they can remain in the city. Members of the city’s Economic Development Committee strongly backed the city staff’s proposed Legacy Business Program at the committee’s Tuesday, […]
6 Easy Ways Small Businesses Can Boost Their Marketing
By Satta Sarmah Hightower Small business owners (SBOs) don’t have to be world-class marketers or award-winning designers to make their businesses shine online. To help inspire and empower SBOs, Adobe has teamed up with Meta to create Express Your Brand—a training program that provides free education and tools to help […]
Senators push to break up Google, Facebook ads businesses in new bill
On Thursday, a group of Senate Republicans and Democrats introduced a new bill that could force Google and Facebook’s parent company, Meta, to spin off their online ads businesses, as first reported by The Wall Street Journal. The Competition and Transparency in Digital Advertising Act — co-sponsored by Sens. Mike […]
For many Minnesota businesses, PPP loans were saving grace
After years of brewing his own beer at home, Don Anderson, with the support of a childhood friend and his wife and daughter, took a leap of faith in 2019 and opened Fat Pants Brewing Co. in Eden Prairie the week of Thanksgiving. Sales from December, the brewery’s first full […]
Loans for women and minority owned businesses | EnrichHER
In 2021, Black female startup founders received just 0.34% of venture capital spent in the United States that year. ATLANTA — Atlanta-based lending platform EnrichHER is connecting women of color with the money they need to start and grow their businesses. In 2021, Black female startup founders received just 0.34% […]
How small businesses can avoid financial missteps in an inflationary environment
After a career in corporate America, IyaSokoya Karade turned her love of gymnastics and her retirement savings into a new enterprise: opening a youth fitness center in her local community. She soon learned that having a passion wasn’t enough to create a sustainable business. One of her earliest mistakes, she […]
Banks are pushing business loans. Businesses aren’t so sure.
When the biggest banks in the country announced their quarterly earnings earlier this month, many of them reported loaning out more money to businesses than they had been during the first two years of the pandemic, when many small businesses were flush with government relief. Even though commercial lending is […]