Content marketing strategy for small businesses: top 11 tips

Cindy Apt

Content marketing is creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined audience – to drive profitable customer action. The more content you create, the better your chances are for success. Here are 11 tips to create a smart content marketing strategy for small […]

6 Easy Ways Small Businesses Can Boost Their Marketing

Cindy Apt

By Satta Sarmah Hightower Small business owners (SBOs) don’t have to be world-class marketers or award-winning designers to make their businesses shine online. To help inspire and empower SBOs, Adobe has teamed up with Meta to create Express Your Brand—a training program that provides free education and tools to help […]

Loans for women and minority owned businesses | EnrichHER

Cindy Apt

In 2021, Black female startup founders received just 0.34% of venture capital spent in the United States that year. ATLANTA — Atlanta-based lending platform EnrichHER is connecting women of color with the money they need to start and grow their businesses.  In 2021, Black female startup founders received just 0.34% […]

Banks are pushing business loans. Businesses aren’t so sure.

Cindy Apt

When the biggest banks in the country announced their quarterly earnings earlier this month, many of them reported loaning out more money to businesses than they had been during the first two years of the pandemic, when many small businesses were flush with government relief. Even though commercial lending is […]