Disney taps executives to bolster audience-based advertising

Cindy Apt

Targeted advertising may be the dominant digital approach, but it’s still a burgeoning aspect of the broadening TV ad market. But that’s changing, albeit slowly though not as slowly anymore. Case in point: The Walt Disney Company is bolstering its advertising division’s data-related ranks as audience-based advertising — loosely referred […]

Disney debuts ‘Pride Collection,’ boosts LGBTQ+ support

Cindy Apt

For years, Walt Disney Co. has courted LGBTQ+ visitors to its theme parks, selling rainbow-colored souvenirs and hosting groups that organize annual “Gay Days” celebrations. But Disney this week started marketing and promoting merchandise under the name Pride Collection for the first time, a big branding move for a company […]

Disney in balancing act as some workers walk out in protest

Cindy Apt

ORLANDO, Fla. (AP) — Even though only a small percentage of Walt Disney Co. workers participated in a walkout Tuesday, organizers felt they had won a moral victory with the company issuing a statement denouncing the anti-LGBTQ legislation that sparked employee outrage. Throughout the day, pockets of employees staged demonstrations […]