Amazon is building a local ads business, according to job postings and company insiders. Advertising has helped offset Amazon’s sluggish sales and inflationary costs. The new arm could take aim at the advertisers that make up most of Google and Facebook’s ads business. Amazon is going after local advertising in […]
Facebook Is Developing ‘Basic Ads’ Product Amid Privacy Changes
Meta’s Facebook is early in developing a “basic ads” product as privacy changes limit its targeting abilities. The product wouldn’t rely on personal info from users, according to ad buyers briefed by Facebook. Brand advertisers want to appear around the type of high-quality content that Facebook has lacked, though. Meta […]
Senators push to break up Google, Facebook ads businesses in new bill
On Thursday, a group of Senate Republicans and Democrats introduced a new bill that could force Google and Facebook’s parent company, Meta, to spin off their online ads businesses, as first reported by The Wall Street Journal. The Competition and Transparency in Digital Advertising Act — co-sponsored by Sens. Mike […]