Potential Adtech Acquisitions That Could Grow Its Ad Business

Cindy Apt

Microsoft is trying to become the next big advertising company. The tech giant has lots of holes to fill in streaming TV, gaming, and business-to-business advertising. Insider identified five companies that Microsoft could buy to build its ad business. In 2021, Microsoft stepped up its investment in its advertising business […]

Grow Your Enterprise Business Through Email Marketing

Cindy Apt

Founder of 2021 “SEO Agency of the Year” finalist LSEO.com. Serial Entrepreneur. Best-Selling Author (over 100,000 books sold). getty Email marketing can sound like a pretty overwhelming undertaking. What would you say in your emails? To which people should you send your emails? How often should you send out messages? […]

Walmart outlines plan to grow its advertising business

Cindy Apt

Walmart Inc.’s U.S. advertising business will focus on innovation and automation as it aims to become a top platform for advertisers this year. Walmart Connect, formerly known as Walmart Media Group, is the U.S. arm of Walmart’s global advertising business. Walmart brought the agency in-house in 2019. The company said […]

103 Small Business Marketing Ideas To Help You Grow

Cindy Apt

As a small business owner, you’re probably already busy and have heard many marketing ideas that sound impossible (or, at least, very difficult) to implement. It can be challenging to come up with proven ways to improve your online presence, build your email list, engage prospective customers in social, and […]