Opinions expressed by Entrepreneur contributors are their own. From Sarasota and Naples, Florida, to Hilton Head, South Carolina; South Hampton, New York; Austin, Texas; Prescott, Arizona; San Luis Obispo, California; and many other cities, the luxury real estate market is booming. Picture-perfect sunsets, sandy-white beaches and the allure of the […]
Marketing
Understand the difference between branding and marketing
Any business owner or executive will tell you marketing is important, but many overlook the power of a strong brand. Because it is difficult to quantify and place an ROI on branding efforts, executives often focus solely on marketing activities with the hopes of driving short-term measurable returns. Chris Ciunci […]
10 Expert Tips for Stepping Up Your Social Media and Content Marketing
There’s no wrong way to form a digital marketing strategy. Since there are so many platforms and tools, each business must find the options that are most relevant to their needs. But learning from the mistakes and experiences of other small business owners may give you a head start. Here […]
4 Tips for Developing a Marketing Plan That Will Actually Grow Your Business
Opinions expressed by Entrepreneur contributors are their own. Your business’ marketing strategy has the potential to boost sales and thrust you into the limelight. However, if your strategy is not properly planned, you may inadvertently stall revenue and limit your own success. We have to be intentional in order to […]
Content marketing strategy for small businesses: top 11 tips
Content marketing is creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined audience – to drive profitable customer action. The more content you create, the better your chances are for success. Here are 11 tips to create a smart content marketing strategy for small […]
When web cookies crumble, businesses will need new marketing recipes
Ever visit one website and when you go to a completely different website, an ad pops up for what you just browsed for? Well, that’s not your imagination. Your browsing activity was tracked across the web by third-party cookies, which are used by marketers to understand user preferences, interests […]
New iStock VisualGPS Insights tool empowers businesses to take a data-driven approach to marketing
iStock A Media Snippet accompanying this announcement is available by clicking on the image or link below: iStock VisualGPS Insights NEW YORK, June 08, 2022 (GLOBE NEWSWIRE) — iStock, a leading e-commerce platform providing premium content to SMBs, SMEs, creatives, and students everywhere, has launched VisualGPS Insights, an interactive tool […]
Seven Strategies For Leading Hybrid Marketing Teams
SVP Marketing of CUJO AI, 15 years experience marketing for tech companies, Ph.D. of Economics, more than 60 articles in business magazines. Getty Should your marketing team be present in the office for the 9 to 5, or is it okay to let them work remotely? The Covid-19 pandemic shaped […]
Advertising, Promotions, and Marketing | Wilson Sonsini
Business success is driven by the strength and vitality of a company’s marketplace identity. As companies vigorously compete for increments of market share, that commonly entails competition for customers through advertising and promotions. We can do more than relate. Our clients are the disruptors, market-makers, and even renegades in the […]
New Study from StrategyR Highlights a $860.8 Billion Global Market for Digital Advertising and Marketing by 2026
Global competitiveness and key competitor percentage market shares Market presence across multiple geographies – Strong/Active/Niche/Trivial Online interactive peer-to-peer collaborative bespoke updates Access to our digital archives and MarketGlass Research Platform Complimentary updates for one year Edition: 18; Released: May 2022Executive Pool: 79739Companies: 523 – Players covered include Acxiom Corporation; Alibaba Group Holding Limited; Amazon.com, Inc.; […]
6 Easy Ways Small Businesses Can Boost Their Marketing
By Satta Sarmah Hightower Small business owners (SBOs) don’t have to be world-class marketers or award-winning designers to make their businesses shine online. To help inspire and empower SBOs, Adobe has teamed up with Meta to create Express Your Brand—a training program that provides free education and tools to help […]
Jon Fee Named Chief Marketing Officer of VettaFi
LOS ANGELES–(BUSINESS WIRE)–VettaFi, a data, analytics, digital distribution, and thought leadership company that helps asset managers solve their most pressing and complex challenges, today named Jon Fee as Chief Marketing Officer. Fee joins VettaFi from Salesforce, where he most recently served as SVP & Head of Global Marketing and Americas […]