Small Business Marketing 101: Getting Started

Earning new customers is vital to the growth of any small business, and leveraging marketing strategies is the most effective way to accomplish that goal. However, small business owners often…

5 ways to leverage influencer marketing for a D2C business, Marketing & Advertising News, ET BrandEquity

Picture for representative purpose There are an estimated 190 million online shoppers in India. As per a report by Avendus Capital, this burgeoning class of Gen Z and Millennial shoppers…

Evelyn Goulette hired as a marketing and events intern at the Institute for Family-Owned Business

NEW HIRES Evelyn Goulette The Institute for Family-Owned Business has hired Evelyn Goulette as a marketing and events intern. Goulette is a student at Thomas College pursuing a bachelor’s degree…

U.S. consumer agency sues TransUnion, ex-executive for deceptive marketing

WASHINGTON, April 12 (Reuters) – A U.S. consumer watchdog on Tuesday sued TransUnion (TRU.N) and one of its former executives, accusing the credit reporting agency of tricking consumers into making…

Marketing Challenges Facing Small Business Owners (plus how to solve them)

Brian Halligan, CEO & Co-Founder of HubSpot, once said, “It is not what you sell that matters as much as how you sell it.” On the surface, that’s telling you…

The Expanding Role of the Chief Marketing Officer

PHOTO: Maridav According to a recent McKinsey report, as many as 30% to 40% of US consumers switched brands or retailers over a three-month period — driven largely in search…