Understand the difference between branding and marketing

Cindy Apt

Any business owner or executive will tell you marketing is important, but many overlook the power of a strong brand. Because it is difficult to quantify and place an ROI on branding efforts, executives often focus solely on marketing activities with the hopes of driving short-term measurable returns. Chris Ciunci […]

Content marketing strategy for small businesses: top 11 tips

Cindy Apt

Content marketing is creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined audience – to drive profitable customer action. The more content you create, the better your chances are for success. Here are 11 tips to create a smart content marketing strategy for small […]

Seven Strategies For Leading Hybrid Marketing Teams

Cindy Apt

SVP Marketing of CUJO AI, 15 years experience marketing for tech companies, Ph.D. of Economics, more than 60 articles in business magazines. Getty Should your marketing team be present in the office for the 9 to 5, or is it okay to let them work remotely? The Covid-19 pandemic shaped […]

Advertising, Promotions, and Marketing | Wilson Sonsini

Cindy Apt

Business success is driven by the strength and vitality of a company’s marketplace identity. As companies vigorously compete for increments of market share, that commonly entails competition for customers through advertising and promotions. We can do more than relate. Our clients are the disruptors, market-makers, and even renegades in the […]

New Study from StrategyR Highlights a $860.8 Billion Global Market for Digital Advertising and Marketing by 2026

Cindy Apt

Global competitiveness and key competitor percentage market shares Market presence across multiple geographies – Strong/Active/Niche/Trivial Online interactive peer-to-peer collaborative bespoke updates Access to our digital archives and MarketGlass Research Platform Complimentary updates for one year Edition: 18; Released: May 2022Executive Pool: 79739Companies: 523 – Players covered include Acxiom Corporation; Alibaba Group Holding Limited; Amazon.com, Inc.; […]