Twitter ad business could surge as advertisers pin hope on Elon Musk, Marketing & Advertising News, ET BrandEquity

Code3, an agency that has worked with brands like Chipotle, Dior and Gap, will advise some clients to consider increasing their investment on Twitter in the near term. Elon Musk’s…

How Twitter Could Replace Advertising Revenue After Sale to Elon Musk

Elon Musk has said he wants to change Twitter’s approach to content moderation, which could scare off advertisers. Advertising makes up most of Twitter’s revenue, generating speculation on how it…

Twitter courts advertisers amid uncertain future under Musk

May 4 (Reuters) – Twitter Inc (TWTR.N) faced a skeptical audience as it showcased its advertising opportunities on Wednesday at an event in New York City, three ad agency executives…

Elon Musk Hates Ads. Twitter Needs Them. That May Be a Problem.

“I hate advertising,” Elon Musk tweeted in 2019. Since he started pursuing his $44 billion purchase of Twitter — and for years before that — the world’s richest man has…