Small Business Marketing 101: Getting Started

Earning new customers is vital to the growth of any small business, and leveraging marketing strategies is the most effective way to accomplish that goal. However, small business owners often…

10 Tips for Creating an Effective Small Business Brand Experience

Your company’s branding encompasses so many elements, from your logo design to the voice used in marketing materials. Members of the online small business community have experience creating attention-grabbing yet…

Ideanomics Helps Close Electric Vehicle Financing Gaps for New Jersey Small Businesses Participating in NJ ZIP

New Jersey Zero Emission Incentive Program (NJ ZIP) is a pilot program with a funding pool of over $44M to support small businesses in purchasing medium-duty zero-emissions vehicles While NJ…

Marketing Challenges Facing Small Business Owners (plus how to solve them)

Brian Halligan, CEO & Co-Founder of HubSpot, once said, “It is not what you sell that matters as much as how you sell it.” On the surface, that’s telling you…

Small business owners feel ‘hit to the throat’ when applying for bank loans

Small business owners often face hurdles trying to borrow money. Data from the Federal Reserve shows that 85% experienced financial difficulties in 2021. And during that time, more than half…

Marking the 2-Year Anniversary of the PPP Loan for Small Businesses

There are happy anniversaries and not-so-happy anniversaries. The first week of April marks the two-year anniversary of the Paycheck Protection Program (PPP) administered through the Small Business Administration (SBA). Although…