Content marketing strategy for small businesses: top 11 tips

Cindy Apt

Content marketing is creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined audience – to drive profitable customer action. The more content you create, the better your chances are for success. Here are 11 tips to create a smart content marketing strategy for small […]

Small Business Restaurant Improvements Loans

Cindy Apt

If you’re a business owner in the restaurant industry, then you understand the importance of your restaurant’s being up-to-date to have success. Whether you’re opening a new restaurant, establishing a new location, or renovating an already existing one, a restaurant improvement loan and other financing options can help. Some financing […]

6 Easy Ways Small Businesses Can Boost Their Marketing

Cindy Apt

By Satta Sarmah Hightower Small business owners (SBOs) don’t have to be world-class marketers or award-winning designers to make their businesses shine online. To help inspire and empower SBOs, Adobe has teamed up with Meta to create Express Your Brand—a training program that provides free education and tools to help […]

Business Trip Packing List – Small Business Trends

Cindy Apt

If you buy something through our links, we may earn money from our affiliate partners. Learn more. Getting your business trip packing list just right isn’t always easy. There are so many different elements that need to be balanced, such as casual clothing versus business attire, electronics, key documents, etc. […]

How to Create a Small Business Marketing Plan in 2022

Cindy Apt

Image source: Getty Images A marketing plan serves as a key component of a business plan. It identifies the target markets and customers for your company’s products or services as well as how to successfully sell to that audience. While a marketing plan contains the same core ingredients across companies, […]

6 Types of Marketing Strategies for Your Small Business

Cindy Apt

Image source: Getty Images There’s no single winning marketing strategy that works for all companies. In this article, we look at a few types that can make an impact for your business. “One of the things our grandchildren will find quaintest about us is that we distinguish the digital from […]