Global competitiveness and key competitor percentage market shares Market presence across multiple geographies – Strong/Active/Niche/Trivial Online interactive peer-to-peer collaborative bespoke updates Access to our digital archives and MarketGlass Research Platform Complimentary updates for one year Edition: 18; Released: May 2022Executive Pool: 79739Companies: 523 – Players covered include Acxiom Corporation; Alibaba Group Holding Limited; Amazon.com, Inc.; […]
Study
Apple-funded study claims App Store Search ads business doesn’t benefit from App Tracking Transparency rules
A new study funded by Apple and released today aims to show the impact that App Tracking Transparency has had on the mobile advertising industry. The study claims that App Tracking Transparency has not benefited Apple’s own advertising business, and “Apple offers greater privacy options in its own apps than […]
NJ hotels to take $897M hit from pre-COVID travel, study says
New Jersey’s hotels are expected to see $897 million less in revenue from business travel this year than in 2019, the last full year before the pandemic, according to a study by a national hotel trade group. Hotels in the state are forecast to make $1.57 billion in 2022 from business travel — which […]
Companies Still Snub Airbnbs for Biz Trips: New Deloitte Study
A new Deloitte report has highlighted a lack of corporate appetite for alternative accommodations, despite its popularity during the pandemic. It seems the phenomenon may have been just a short-term affair, as just 9 percent of surveyed companies had non-hotel lodging in their corporate booking tools. “For leisure travelers, the […]
Updated Study Estimates Up To 40% Of Airline Business Travel May Not Return
Taking meetings by video has become commonplace. Because of this and other reasons, airline business … [+] travel has dropped and is likely not all coming back. getty In late 2020, before vaccines were even available, I was part of a small group that estimated that airline business travel could […]