6 Easy Ways Small Businesses Can Boost Their Marketing

Cindy Apt

By Satta Sarmah Hightower Small business owners (SBOs) don’t have to be world-class marketers or award-winning designers to make their businesses shine online. To help inspire and empower SBOs, Adobe has teamed up with Meta to create Express Your Brand—a training program that provides free education and tools to help […]

3 Instant Ways To Magnetize Your Brand Voice

Cindy Apt

Opinions expressed by Entrepreneur contributors are their own. Branding is the personality of a business. A strong brand voice can help you stand out from the competition and create content that converts readers into clients. And yet a lot of coaches and experts I talk to look puzzled when we […]

Five Ways You Can Improve Your Personal Branding

Cindy Apt

Adam Stott is an entrepreneur, author, business coach and founder of Big Business Events. getty Some people might feel awkward about having a personal brand because they are shy or just don’t feel comfortable putting themselves out there. On the contrary, having a personal brand doesn’t mean that you have […]

Four Nonconventional Yet Effective Ways To Market Your Business

Cindy Apt

By Dr. Morissa Schwartz, owner of DrRissysWriting.com—a marketing and writing company ranked top PR and social company in NJ/NY. getty When marketing your business, you need an innovative approach to be successful. Whether you choose to focus on social media, email or public relations as your primary marketing strategy, you […]

Three Ways Introverted Leaders Should Champion Their Brand

Cindy Apt

Taja is Founder and CEO of Pulp+Wire, an award-winning, full-service consumer packaging, branding, and marketing agency in Portland, Maine. getty It’s a common scenario for many CEOs to be natural introverts, yet trained extroverts: they focus on the day-to-day work of running a business or agency, dealing with clients, leading […]