The Hottest Marketing Tech Companies of 2022

Cindy Apt
  • Marketing tech is crucial to help companies deal with the loss of cookies and the growth of e-commerce.
  • Insider identified 13 companies leading the charge.
  • The companies deliver new ways to do mobile messaging, attract online buyers, and use consumer data.

The competition to standing out in marketing tech is intensifying. 

The growth of e-commerce and eventual death of third-party cookies has placed a brighter spotlight on marketing tech, and CMOs have more opportunities to invest, as their budgets will grow by 9.5% this year, according to research firm Gartner.

Cloud giants like Adobe have long pitched advertisers on tools that help marketers do everything from sending personalized email campaigns to storing data. But a crop of startups and newly public companies are vying for a piece of the billions that CMOs spend each year. 

For the fourth year in a row, Insider is recognizing the marketing tech companies shaking up the industry.

This list was put together through nominations from more than 40 companies and our own reporting.

We included a mix of big giants like Adobe and smaller startups like Habu and ActionIQ.

Here are the biggest movers and shakers in the martech world, listed alphabetically.

Next Post

Buffalo marketing agency Crowley Webb names new creative head | Business Local

Longtime Crowley Webb employee Matt Low has been promoted to the marketing agency’s chief creative officer. Low is stepping into the role previously held by Jeff Pappalardo, who will now serve as executive creative director. Low joined Crowley Webb as an intern in 1999 and worked part time while he […]